Exhibit Marketing: A Success Guide for Managers [Hardcover]

Edward A. Chapman (Author)

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Book Description

Publication Date: August 24, 1995

This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.

Product Details

Hardcover: 407 pages
Publisher: McGraw-Hill Companies; 2 Sub edition (August 24, 1995)
Language: English
ISBN-10: 0070112320
ISBN-13: 978-0070112322
Product Dimensions: 9.1 x 6.2 x 1.5 inches
Shipping Weight: 1.9 pounds
Amazon Best Sellers Rank: #6,384,488 in Books (See Top 100 in Books)

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