Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series) [Paperback]

Susan A. Friedman (Author)

Book Description

Series: Crisp Fifty-Minute Series | Publication Date: March 1, 1995

Learn how to increase the quality and profitability of your trade show efforts.

Product Details

• Paperback: 100 pages
• Publisher: Crisp Publications (March 1, 1995)
• Language: English
• ISBN-10: 1560521376
• ISBN-13: 978-1560521372
• Product Dimensions: 9.9 x 6.8 x 0.3 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #499,126 in Books (See Top 100 in Books)

More About the Author

Susan Friedmann, CSP (Certified Speaking Professional), is a veteran business and marketing expert who has carved her niche by helping companies worldwide get the most out of attending tradeshows and industry events. She offers programs to increase results and focus on building better relationships with customers, prospects and advocates in the marketplace.
Her client list includes some of the most recognizable names in the world: Siemens, Kimberly-Clark, IBM, American Express, and many more.

She is the author of numerous books, including "Meeting and Event Planning for Dummies.' Her latest book 'Riches in Niches: How to Make it BIG in a small Market,' made it to #1 in hot business books on Amazon.com

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

4.0 out of 5 stars Easy to read introduction to the subject, May 1, 2000

By 

Diego Alejandro Kaplan - See all my reviews

This review is from: Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series) (Paperback)

Susan Friedmann has wrote a couple of more extensive and more complete books about how to produce the maximum out of a trade show. Never the less, this is a very reduced, easy to read introduction to the subjet, which works perfectly if it's your first reading about it. It's quick, substantial, and gives you a lot of tips.