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6 of 6 people found the following review helpful:
4.0 out of 5 stars
Easy to read introduction to the subject,
This review is from: Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series) (Paperback)
Susan Friedmann has wrote a couple of more extensive and more complete books about how to produce the maximum out of a trade show. Never the less, this is a very reduced, easy to read introduction to the subjet, which works perfectly if it's your first reading about it. It's quick, substantial, and gives you a lot of tips.
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Exhibiting at Tradeshows: Tips and Techniques for Success (Crisp Fifty-Minute Series) by Susan A. Friedmann (Paperback - March 1, 1995)
Used & New from: $1.77
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