"I enjoyed reading this book. It presented an interesting approach to combining NGO interests with those of corporations. The resulting symbiotic relationships can provide great marketing opportunities for corporations while greatly accelerating the missions of participating NGOs."
"Businesses can share common goals, even if their intents are different. Expanding the Pie
is a discussion of business partnership between these many different avenues of business and how partnerships can form throughout them, and what must be understood within these cross-intent unions. A strongly recommended pick for business management reference collections, Expanding the Pie
is not to be overlooked."
“Extensively researched yet practical in its presentation, Expanding the Pie
is a thorough exploration into the many challenges and benefits that arise in NGO-Corporate Partnerships. Susan Rae Ross has provided a ‘must read’ for anyone wishing to first understand, and then develop, highly successful cause marketing partnerships.”
“Expanding the Pie
provides compelling rationale for the essential social sector / NGO-Corporate Partnerships so critical to the successful organization, indeed to the community of the future.”
About the Author
Susan Ross is the founder and CEO of SR International, a private consulting company that provides corporations, nonprofits and government agencies with strategies and tools to actively manage their stakeholder engagement processes and facilitates successful partnerships across traditional sectors. She is a highly regarded businesswoman, international health and development expert, author and speaker whose aim is to improve the lives of vulnerable groups.