Von Oech uses the epigrams as creativity exercises--accompanied by mental puzzles, anecdotes, questions, and punchy footnotes--to demonstrate that Heraclitus's 2,500-year-old creative insights have aged well. With his whimsical wand, von Oech transforms the epigram "A Donkey prefers garbage to gold" into an exploration of values. He uses Heraclitus's observation that "A wonderful harmony is created when we join together the seemingly unconnected" to examine the use of metaphors in understanding problems. When Heraclitus observes that "Dogs bark at what they don't understand," Von Oech crafts a meditation about criticism. Executives, students, teachers, and parents will find an exciting and entertaining map for changing thought patterns, tolerating ambiguity, confounding expectations, and searching for hidden meanings. --Barbara Mackoff --This text refers to an out of print or unavailable edition of this title.
As the other two von Oech books, this is invaluable. I love his work.Published 3 months ago by Lila W. Wilkinson
From the title the book sounded like it might be about the law of attraction and innovative ways to get what you want. But it's not. Read morePublished 7 months ago by D. Lamont
Book is great and was listed as a great tool for class. Priced just right and in good shape as stated by seller. A definite must have!!!
I am very fond of this subject matter. I need more creativity in my life and am grateful for any suggestions.Published 20 months ago by Sally Steinmetz
I love this book because it leads to increased creative solutions, and new innovative ways of thinking. Read morePublished 22 months ago by T. Wayne
Roger Von Oech's 'Expect the Unexpected (or You Won't Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus' , although offering a selection with commentary of only... Read morePublished on June 15, 2013 by tepi