The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand. Filled with practical advice and real-life examples. Whatever the business, whatever the size, "The Experience Effect" will help companies create a simple yet powerful brand experience that resonates purpose fully, consistently, and continuously with customers.
JIM JOSEPH
Author of "The Experience Effect"
President and Partner of Lippe Taylor Brand Communications
Jim Joseph is an award winning marketing professional who has specialized in building consumer brands and agency businesses his entire career. Jim's consistent goal has been to help blockbuster clients including Kellogg's, Kraft, Cadillac, Tylenol, Clean & Clear, Aveeno, Durex, AFLAC, Ambien CR, and Wal-Mart create successful brand experiences that engage consumers and add value to their lives. Jim is currently the President and Partner of Lippe Taylor Brand Communications in New York City, an agency dedicated to marketing to women across all categories including health, beauty, fashion, home, and relationships.
Jim is releasing his first marketing book titled "The Experience Effect", which is aimed at helping marketers build consistent brand experiences across multiple touchpoints. He also writes a blog to coincide with the book, which can be found at JimJosephExp.blogspot.com.
Prior to joining Lippe Taylor, Jim spent the bulk of his agency career at Publicis Groupe. He started his own agency, which he sold to Publicis and then merged it with two others to create Arc-NY, the largest integrated marketing services agency in Manhattan at the time. He later led the transformation of Saatchi & Saatchi Wellness from traditional advertising to diversified marketing. During his tenure, the agency won several prestigious industry awards including "Agency of the Year" from DTC Perspectives on Excellence, "Most Creative Agency" from The Manny Awards, and a Grand CLIO Award for advertising.
Early in his career on the client side at Johnson & Johnson, Jim became a new products expert by launching nine new consumer products in less than five years--including the number one Reach Wondergrip toothbrush for kids and the reinvention of Clean & Clear skin care for teenage girls. Jim then went on to be the lead marketer for the Arm & Hammer Dental Care toothpaste line.
Jim is a graduate of Cornell University and also has an MBA from Columbia University. When not working with his team or spending time with his family, Jim is likely to be found running along the Hudson River.
