Customer Reviews

Experience the Message: How Experiential Marketing Is Changing the Brand World

5 star:		(2)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Max Lenderman does a good job of illustating the sea change that is taking in the advertising world. His knowledge of the principles of The Experience Economy are sound and he uses them effectively to make his case.

Overall, this is a decent book that makes some great points. The book, however, is extremely repetitive and can become tedious at times as the author cites the same examples and ideas over and over (how many Tivo owners skip the commercials?).

To put it another way, this book would be perfect if it were about 100 pages shorter. Another book that covers much of the same material without the repetition is Brand Hijack. I recommend reading that one instead.

I bought this book after seeing author Max Lenderman on TV talking about selling toilet paper to hipster rock fans and I'm glad I did... I got so many good ideas from this book and I have been using it to help think of new strategies for my own business. I went to see Max speak at a bookstore recently and he is actually a very nice, down to earth young guy with a great future... there are so many bad marketing books out there, but this one was right on the money and fun to read.

I have had the oppurtunity to read this book as well as hear Max speak. Max clearly "gets it" in a way that a lot of traditional marketers miss, and that is how you can truly create a relationship with your customers or potential customers. Alot of great examples as well as misses, along with Max's clear insights make this a great book!