"This book is the first to take music video seriously as a multimedia genre in its own right. Carol Vernallis not only has an intimate knowledge of the repertory, but also brings together perspectives that have in the past been pursued in isolation: the musical and the cinematic, the technical and the cultural. With its combination of theoretical topics and case studies, this book is the definitive one-stop solution for anybody who wants not just to experience, but to really understand, music videos." -- Nicholas Cook, Professor of Music, Royal Holloway, University of London, "Editor, Journal of the Royal Musical Association"
Experiencing Music Video is the first book I'd ever read that really does take music video seriously. Carol Vernallis is an obsessive, passionate and continuously surprising video viewer, and succeeds in creating a quite new analytic field.(Simon Frith, University of Stirling)
A thorough, stimulating account of the art of music video. Vernallis provides imaginative analyses that are sensitive to the expressive dimension of image/ sound combinations. She shows how the power of music videos depends largely on the elusive associations conjured up by fleeting images and swift turns of sound.(David Bordwell, Department of Communication Arts, University of Wisconsin - Madison)
Vernallis has done what no one else has to date... she has seen beyond the surface of the music video and has found the true and unique language of the art form.(Francis Lawrence, film/music video director)