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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, R Paperback – January 2, 2011

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Product Details

  • Paperback: 304 pages
  • Publisher: Free Press (January 2, 2011)
  • Language: English
  • ISBN-10: 1451636369
  • ISBN-13: 978-1451636369
  • Product Dimensions: 9 x 6 x 0.7 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,354,652 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press).

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Most Helpful Customer Reviews

By susie8520 on December 21, 2013
Format: Kindle Edition Verified Purchase
very good book, people whoever study marketing or branding should read this book!
It gives really good case study for reader to understand, and I like the way that author put the conversation with the readers.
Lovely book!
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