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Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co-author of Marketing Aesthetics (Free Press).
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very good book, people whoever study marketing or branding should read this book! It gives really good case study for reader to understand, and I like the way that author put the conversation with the readers. Lovely book!
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