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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A must for those in charge of their business' marketing,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Experiential Marketing: A Practical Guide to Interactive Brand Experiences (Hardcover)
Experience is something invaluable, and this applies heavily to marketing as well. "Experiential Marketing: A Practical Guide to Interactive Brand Experiences" is a look at the growing value of experience in marketing, using past experiences and evidence as the foremost focus in advertising. Many minds on the topic feel this train of thought will grow in the coming years, and the enlightened approach will pay off better to early adopters. "Experiential Marketing" is a complete and comprehensive guide to the subject, a must for those in charge of their business' marketing.
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Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shaz Smilansky (Hardcover - March 28, 2009)
$39.95 $29.08
In Stock | |
 
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