"Experimentation Matters is one of the most important and useful books about innovation that I have ever read. Thomke masterfully shows how new technologies and processes for rapid learning can improve the effectiveness and speed of product development." -Clayton M. Christensen, Professor, Harvard Business School, and author, The Innovator's Dilemma
"Thomke illuminates how new technologies have profoundly affected business experimentation and shifted managerial notions of what it means to be innovative. Companies that fail to heed his call to design, organize, and effectively manage their innovation processes will pay the cost, both in misspent dollars and creativity." -Dr. Peter B. Corr, Senior Vice President, Science and Technology, Pfizer, Inc.
"Thomke provides unique insight on a much neglected element of competitive successoexperimentation. His very powerful and persuasive book shows how firms can use new technologies, such as the revolutionary advances in computer simulation, to achieve dramatic improvements in the productivity of experiments, and save crucial time in the difficult and dangerous passage between an innovative idea and a successful new product." -Dr. Henry C. Kelly, President, Federation of American Scientists
"If you want to understand how testing and experimentation strategies can make companies more productive and innovative, reading Experimentation Matters is a great start!"
-Steven J. Sinofsky, Senior Vice President, Office, Microsoft Corporation
"Thomke's book is a landmark achievement. He is absolutely right--experimentation lies at the heart of innovation. Thomke builds upon his own very original and rigorous research to explain how new technologies for experimentation are transforming product development and strongly affecting the economics of innovation as well. Both innovation researchers and managers will find Experimentation Matters to be an extremely interesting and valuable book." -Eric von Hippel, Professor, Sloan School of Management, Massachusetts Institute of Technology, and author, The Sources of Innovation
It's a good book. But when I ordered and got the book it came without the nice design jacket.
I felt disappointed for any information from Amazon which show the book not as... Read more
This book builds on a couple decades of research into customer engagement and new product development. Read morePublished on April 8, 2008 by Gary R. Schirr
Buy this book!! Thomke's important new book on innovation is the best that I have read. As a lecturer in product development, I would recommend it highly to anyone with an... Read morePublished on September 7, 2003 by Jeremy Teo
Stefan Thomke has produced a landmark book that beautifully reinforces an often ignored aspect about innovation -- experimentation matters. Read morePublished on July 27, 2003 by Deependra Moitra
New technologies are making it easier and more economical to ask "what if" and innovate. This book explores the possibilities and examines the challenges, not only... Read morePublished on July 19, 2003 by Gerry Stern
I am a CAE (computer-aided engineering) manager at a major automotive company. This book really opened my eyes! Read morePublished on June 27, 2003 by Dr. Ulrich Stuhec