"A new angle on innovation" -- Financial Times, October 30, 2003
"Experimentation Matters offers many useful insights into innovation and demonstrates how new technologies can have profound effects on business experimentation." -- Inc.com, September 30, 2003
"This is a highly informative and comprehensive work. Very highly recommended." -- Stern's Management Review, September 22, 2003
From the Inside Flap
"Experimentation Matters is one of the most important and useful books about innovation that I have ever read. Thomke masterfully shows how new technologies and processes for rapid learning can improve the effectiveness and speed of product development." -Clayton M. Christensen, Professor, Harvard Business School, and author, The Innovator's Dilemma
"Thomke illuminates how new technologies have profoundly affected business experimentation and shifted managerial notions of what it means to be innovative. Companies that fail to heed his call to design, organize, and effectively manage their innovation processes will pay the cost, both in misspent dollars and creativity." -Dr. Peter B. Corr, Senior Vice President, Science and Technology, Pfizer, Inc.
"Thomke provides unique insight on a much neglected element of competitive successoexperimentation. His very powerful and persuasive book shows how firms can use new technologies, such as the revolutionary advances in computer simulation, to achieve dramatic improvements in the productivity of experiments, and save crucial time in the difficult and dangerous passage between an innovative idea and a successful new product." -Dr. Henry C. Kelly, President, Federation of American Scientists
"If you want to understand how testing and experimentation strategies can make companies more productive and innovative, reading Experimentation Matters is a great start!"
-Steven J. Sinofsky, Senior Vice President, Office, Microsoft Corporation
"Thomke's book is a landmark achievement. He is absolutely right--experimentation lies at the heart of innovation. Thomke builds upon his own very original and rigorous research to explain how new technologies for experimentation are transforming product development and strongly affecting the economics of innovation as well. Both innovation researchers and managers will find Experimentation Matters to be an extremely interesting and valuable book." -Eric von Hippel, Professor, Sloan School of Management, Massachusetts Institute of Technology, and author, The Sources of Innovation