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Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing Paperback – March 4, 2008

ISBN-13: 978-1600051012 ISBN-10: 1600051014

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Product Details

Editorial Reviews

From the Publisher

The book includes a link to download free sample templates and white papers and also includes a promotional code to receive $30 off when purchasing the 280 Group PM Office Professional version, a collection of templates, samples and on-demand training for Product Marketing & Product Management professionals.

From the Back Cover

"Being an expert in product management means knowing what is critical for product success. The strategies and tools offered in 'Expert Product Management' will allow new or seasoned practitioners to avoid the non-essential and stay focused on the critical path to plan, build and launch a market-leading product."
Michael J. Salerno, Co-founder and President Emeritus, Boston Product Management Association

"Brian Lawley has done a great job pulling together tangible and practical tools and tips that product managers can immediately put to use to increase the success of their product launches."
Noël Adams, President, PhaseForward and President NorCal PDMA (Product Development and Management Association)

"In technology product management, there are four pragmatic techniques every product manager needs to master. In 'Expert Product Management,' Brian Lawley has written a no-fluff, concisely written guide to these areas. This book contains a lot of information and sound advice that I haven't seen in other product management books, such as its succinct examination of several roadmapping techniques."
Therese Padilla, Co-founder, AIPMM (Association of International Product Marketing & Management)

"'Expert Product Management' is an excellent guide to managing the more complex, but critical aspects of product management such as roadmapping and product launches. The book provides an invaluable professional validation for experienced product managers and it is a must-have learning tool for new PMs."
Alyssa Dver, CPM, CPMM, Author of "Software Product Management Essentials", PM consultant and teacher

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More About the Author

Brian Lawley is recognized as a thought-leader and authority on the profession of Product Management and Product Marketing. He is the CEO and Founder of the 280 Group, author of five best-selling Product Management books and one of the creators of the Optimal Product Process™. He is also the former President of the Silicon Valley Product Management Association (SVPMA), was awarded the AIPMM Award for Thought Leadership in Product Management, and has been featured on World Business Review and the Silicon Valley Business Report.