The Expert's Edge: Become the Go-To Authority People Turn to Every Time [Hardcover]

Ken Lizotte (Author)

Book Description

ISBN-10: 0071495673 | ISBN-13: 978-0071495677 | Publication Date: December 26, 2007 | Edition: 1

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with “fresh” thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

Editorial Reviews

From the Back Cover

YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE. NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…

Become one of the most respected authorities in your field.

Make high-profile appearances on television and radio.

Attract invitations to speak at major seminars and conferences.

Reach more of your target audience publishing articles and books.

Achieve greater business success than you ever imagined.

It's all possible-and easier than you think-with The Expert's Edge. This step-by-step guide from renowned management consultant Ken Lizotte CMC reveals the tried-and-true techniques that can take entrepreneurs and companies straight to the top. You'll discover how legendary thoughtleaders like Harvey MacKay, Martha Stewart, Stephen Covey, and Suze Orman have built their professional empires from the ground up, transforming themselves into business celebrities via publishing, public speaking, media attention, and other thoughtleader vehicles-and how you can, too.

Unlike any strategy you've encountered before, The Expert's Edge will push you above and beyond your toughest competitors . . . and keep you there.

About the Author

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundreds of articles, he has led success seminars at Harvard University. Visit his Web site at thoughtleading.com.

Product Details

• Hardcover: 266 pages
• Publisher: McGraw-Hill; 1 edition (December 26, 2007)
• Language: English
• ISBN-10: 0071495673
• ISBN-13: 978-0071495677
• Product Dimensions: 9.3 x 6.5 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (45 customer reviews)
• Amazon Best Sellers Rank: #427,629 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Be recognized as an expert!, January 20, 2008

By 

Lee B. Salz "Lee B. Salz - author of "Sto... (Minneapolis, MN) - See all my reviews

This review is from: The Expert's Edge: Become the Go-To Authority People Turn to Every Time (Hardcover)

There is an old expression that says that knowledge is power. Yet, if no one knows you have the knowledge, does it matter? Ken Lizotte, with his concept of being a thought leader, helps experts create market visibility that they could never achieve on their own. He also helps experts come out of the shadows and into the limelight. Having knowledge is one thing. Being recognized as an expert is another. The knowledgeable starve while the thoughtleaders thrive!

- Lee Salz, author of Soar Despite Your Dodo Sales Manager

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Must Read for Thoughtleaders, March 21, 2008

By 

Frank Hone "Healthcare Consumerism Strategist" (New York, NY United States) - See all my reviews

This review is from: The Expert's Edge: Become the Go-To Authority People Turn to Every Time (Hardcover)

In an era where the proliferation of media outlets has created legions of "15 minutes of fame" authorities on a wide range of topics, Ken Lizotte's The Expert's Edge is a welcome tonic. The blogosphere is a fantastic forum for establishing a web presence and communicating to a like-minded audience, but many bloggers haven't taken the time or made the effort to strategically think through their platform and extend it to other media.

The Expert's Edge provides a practical and methodical approach to achieving "thoughtleader" status. Thoughtleaders are those experts that are looked to for their experience, insight, inspiration and knowledge. They are at the leading edge of their field. But they need to work at their communication skills and outreach plans to be able to achieve and maintain their standing.

"The Five Pillars of Thoughtleading" gives the reader a smart and logical way to think through and act on their ambitions. The practical examples about how to do it and, in particular, how Ken did it, give an easy-to-follow narrative that leaves the impression that "I can do it too."

I'd recommend The Expert's Edge to any current or aspiring thoughtleader who wants more visibility, prestige and reputation for their expertise. (Disclaimer: Ken served as my publishing agent and represented my book, Why Healthcare Matters to HRD Press)

2 of 2 people found the following review helpful:

5.0 out of 5 stars Everyone will find it useful, July 16, 2009

By 

Tijana Salaj "tiana_s" (Croatia) - See all my reviews

This review is from: The Expert's Edge: Become the Go-To Authority People Turn to Every Time (Hardcover)

I consider "The Expert's Edge" as some kind of guide book. Why? Becuase it is very informative, simply written, supported by many examples, and it is useful for everyone whether you're an amateur or a professional. Reading it, you will ask yourself a lot of questions which proves that the book is communicating with its audience and I find that very important. Just as a travel guide, it explores possibilities, new and interesting things and it gives you a different insight in publishing industry, thoughtleading and presenting or selling yourself as a valuable product.