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The Experts Speak: The Definitive Compendium of Authoritative Misinformation
 
 
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The Experts Speak: The Definitive Compendium of Authoritative Misinformation [Hardcover]

Christopher Cerf (Other Contributor), Victor S. Navasky (Other Contributor)
4.1 out of 5 stars  See all reviews (20 customer reviews)


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Library Binding $36.70  
Hardcover, January 1984 --  
Paperback $18.58  

Book Description

January 1984
Did you ever have the uneasy feeling the experts
are not . . . well, expert?

"Stocks have reached what looks like a permanently high plateau."
--Irving Fisher, professor of economics at Yale University, October 17, 1929

"Forget it, Louis, no Civil War picture ever made a nickel."
--Irving Thalberg's warning to Louis B. Mayer regarding Gone With the Wind

"We don't like their sound. Groups of guitars are on the way out."
--Decca Recording Company executive, turning down the Beatles, 1962

"With over fifty foreign cars already on sale here the Japanese auto industry isn't likely to carve out a big share of the market for itself."--Business Week, 1968

"There is no reason for any individual to have a computer in their home."
--President of Digital Equipment Corporation, 1977

"Bill Clinton will lose to any Republican who doesn't drool on stage."
--The Wall Street Journal, in a 1995 editorial


The Experts Speak systematically catalogues, footnotes, and sets straight these and a couple of thousand other examples of expert misunderstanding, miscalculation, egregious prognostication, boo-boos, and just plain lies. The experts have been wrong about everything under, including, and beyond the sun: time, space, the sexes, the races, the environment, economics, politics, crime, education, the media, history, and science. In this expanded and updated edition (now more error-filled than ever), we see just how much the experts don't know.  But the book also goes deeper, presenting a through-the-looking-glass chronicle of human knowledge: the story of what was and is so, as seen through the story of what we wanted to and did believe.
--This text refers to the Paperback edition.


Editorial Reviews

Amazon.com Review

Did you know that the stock market had reached a "permanently high plateau" in October 1929? You would have thought so, had you listened to the experts back then. Christopher Cerf and Victor Navasky of the "Institute of Expertology" have made it their mission to compare the actual statements of professional prognosticators with the events following their predictions. Knowing better than to comment directly, they let the reader decide about the (ahem) reliability of the experts.

Brilliantly organized, using the categories of Adler's "Outline of Knowledge," The Experts Speak will educate the naive and entertain the cynical with its thousands of well-documented quotes by wise men and women, from Aristotle ("The brain is an organ of minor importance") to Albert Einstein ("There is not the slightest indication that [nuclear]energy will ever be obtainable"). Concise, well-written descriptions of the events that actually happened--usually at variance with informed opinion--add to the dry humor. If you've always wanted to be a self-assured talking head, The Experts Speak will make you an authority on definitive misinformation. --Rob Lightner --This text refers to the Paperback edition.

From Library Journal

A revised and expanded version of the 1984 original, The Experts Speak collects hundreds of the dumbest predictions ever made by newspapers, critics, and business executives such as an L.A. surgeon's assessment that "smoking has a beneficial effect," a Decca Records exec's brainstorm that "groups of guitars are on their way out" after auditioning the Beatles, and BusinessWeek's insistence that the "Japanese auto industry isn't likely to carve out a big share of the market for itself." Silly, but lots of fun.
Copyright 1999 Reed Business Information, Inc. --This text refers to the Paperback edition.

Product Details

  • Hardcover: 391 pages
  • Publisher: Pantheon Books (January 1984)
  • ISBN-10: 0394520610
  • ISBN-13: 978-0394520612
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #3,811,783 in Books (See Top 100 in Books)

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Average Customer Review
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18 of 19 people found the following review helpful:
4.0 out of 5 stars Highly enjoyable, November 25, 2004
This is a fun book of humorous quotations many about scientific predictions that were WAY off the mark. My favorites concern computers, and I've received some of them over the internet. Since I'm concerned about Urban Legends, this book was very helpful in discerning the veracity of these statements-though the authors are careful to point out quotes that could be Urban Legends or ones that have become part of the culture, whether historically accurate or not. Some good examples are:
Regarding Radio (and, perhaps now, cordless phones, cell phones, and Voice Over IP):
Well-informed people know it is impossible to transmit the voice over wires and that were it possible to do so, the thing would be of no practical value. (Editorial in the Boston Post, 1865
The radio craze ... will die out in time. Thomas Alva Edison
I do not look upon any system of wireless telegraphy as a serious competition with our cables. Some years ago I said the same think and nothing has since occurred to alter my views. (Sir John Wolfe-Barry, Chief Executive of Western Telegraph Company at their annual stockholder's meeting in 1907

Regarding the development of computers:
Worthless. (Sir George Bidell Airy, K.C.B., M.A., LL.D., D.C.L., F.R.S., F.R.A.S., Astronomer Royal of Great Britain, estimating for the Chancellor of the Exchequer the potential value of the "analytical engine" invented by Charles Babbage, September 15, 1842. This resulted in the British government discontinuing its funding for Babbage. Today, however, Babbage is hailed as the inventor of the computer.)
I have traveled the length and breadth of this country and talked with the best people, and I can assure you that data processing is a fad that won't last out the year. (The editor in charge of business books for Prentice Hall, Inc., 1957
Where a calculator on the ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computers in the future may have only 1,000 vacuum tubes and perhaps weigh 1 ½ tons. (Popular Mechanics, March 1949. [Interestingly, I recently received a photo by internet of the predicted "home computer" from 1954-it was huge.]

Personal computers:
It is quite impossible that the noble organs of human speech could be replaced by ignoble, senseless metal. Jean Bouillaud, member of the French Academy of Sciences, referring to Thomas Edison's phonograph.
What the hell is it good for? (Robert Lloyd, Engineer at the Advanced Computing Systems Division of IBM, c.1968, reacting to colleagues who insisted that the microprocessor was the wave of the future.
We don't need you. You haven't got through college yet. (Hewlett-Packard executive, responding to Apple Computer founders Steve Jobs' and Steve Wozniak's attempts to interest the company in the "personal computer" they had designed, 1976.
Get your feet off my desk, get out of here, you stink, and we're not going to buy your product. (Joe Keenan, President of Atari, responding to Steve Jobs' offer to sell him rights to the new personal computer he and Steve Wozniak had developed, 1976; and, of course, the very famous "quote":
640K ought to be enough for anybody. Attributed to Bill Gates, Founder and Chief Executive Officer of Microsoft, 1981
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12 of 13 people found the following review helpful:
5.0 out of 5 stars I have two copies it's so good!!!, January 6, 2006
By 
S. Kochel "Sam K" (Ventura, California) - See all my reviews
(REAL NAME)   
Hello,

This book is a great book. I have two copies of ¡§The Experts Speak.¡¨ I have one at my house for reference and then another in my classroom (I teach economics, sociology, and psychology) and that¡¦s for reference too. The book is full of quotes both famous and not from ¡§experts¡¨ both famous and not, who have made predictions, and relayed facts and/or opinions that we later see to be simply wrong. The book itself is funny and interesting. Funny, to see how wrong man-kind has been in the past, and interesting to see how we¡¦ve been wrong, but also on speculating how much we are wrong about now and what the future generations will look back and laugh at our current ¡§experts¡¨ for. The book is broad and this should be mentioned at there are sections on religion, science, inventions, music, war, gender, medicine, and so on¡K so there really is something for everyone!

Lastly, I am not making fun of official experts here, I think they are doing the best they can and I would trust an expert who spends all their time studying a field and is subject to peer review by the other brightest minds of their generation before I trusted myself or someone else. What I am finding amusing is the pride we sometimes have at thinking we really have THE answers now, and in the past ¡§they¡¨ were so dumb, and we are so enlightened ƒº

Finally, I hope you like my review and vote nicely for it! Thanks and have a good time shopping.

Sam Kochel
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12 of 15 people found the following review helpful:
5.0 out of 5 stars The best (and funniest) antidote to punditry in the universe, September 15, 1998
By A Customer
This highly quotable and humorous--but accurately researched--book fills an important gap. It provides a unique window on history by demonstrating the uncertainty principle of so-called factualness. Using laughably fatheaded predictions from the ages as well as from just a few weeks ago, the authors show how profoundly wrong the "experts" are during any given moment. During the present bombardment of expert opinion from every direction, this book is especially valuable. You will never again be able to listen to the talking heads or read the newspaper in quite the same way after consulting even a single page of Cerf and Navasky! An excellent reference book, cautionary guide for any authority in any field, and a fine teaching text as well.

I predict this book will be the biggest seller in the universe from now until the end of time. Buy it for your great-great-great grandchildren at the present low price.

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In the eighteenth century, Comte Georges Louis Leclerc de Buffon (1707-1788), director of the Royal Museum of France, calculated that the history of the earth, from the creation to the end of organic life, would last for a period of exactly 168,123 years, approximately half of which had already elapsed. Read the first page
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President of the United States, Ronald Reagan, Secretary of State, Los Angeles, Soviet Union, World Report, South Vietnam, Wall Street, White House, Adolf Hitler, State Department, The American Mercury, Bill Clinton, Jimmy Carter, Chicago Tribune, Saudi Arabia, The Critics Speak, The Washington Post, Alva Edison, Dow Jones, Prime Minister of Great Britain, Secretary of Defense, Times of London, Pearl Harbor, Business Week
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