This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
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Editorial Reviews
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"Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice
"This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing
About the Author
John O'Shaughnessy is at Graduate School of Business, Columbia University.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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teleological explanation, consumer psychology, consumption experience, contingency framework, explaining buyer behavior, exchange behaviorism, preferred life vision, identificatory beliefs, other brand loyals, factive emotions, epistemic emotions, integrative criteria, goal ascription, different explanatory systems, explanatory beliefs, relative frequency view, interpretive psychology, habitual buying, methodological monism, displaced meaning, reality relativism, falsifiability principle, brand switchers, buying task, selling behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Cambridge University Press, Journal of Marketing, Oxford University Press, Free Press, Research Methodology, Choosing Explanatory Theory, Englewood Cliffs, University of Chicago Press, Basil Blackwell, Columbia University Press, Philosophical Controversies, Vienna Circle, Princeton University Press, Explanatory Systems of Psychology, Causal Temporal Modes of Explanation, Von Wright, Explanatory Systems of Sociology, University of California Press, Consumer Behavior, Psychological Review, Basic Books, Harper Torchbooks, Journal of Consumer Research, Understanding Consumer Actions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
teleological explanation, consumer psychology, consumption experience, contingency framework, explaining buyer behavior, exchange behaviorism, preferred life vision, identificatory beliefs, other brand loyals, factive emotions, epistemic emotions, integrative criteria, goal ascription, different explanatory systems, explanatory beliefs, relative frequency view, interpretive psychology, habitual buying, methodological monism, displaced meaning, reality relativism, falsifiability principle, brand switchers, buying task, selling behaviors Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Cambridge University Press, Journal of Marketing, Oxford University Press, Free Press, Research Methodology, Choosing Explanatory Theory, Englewood Cliffs, University of Chicago Press, Basil Blackwell, Columbia University Press, Philosophical Controversies, Vienna Circle, Princeton University Press, Explanatory Systems of Psychology, Causal Temporal Modes of Explanation, Von Wright, Explanatory Systems of Sociology, University of California Press, Consumer Behavior, Psychological Review, Basic Books, Harper Torchbooks, Journal of Consumer Research, Understanding Consumer Actions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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- The Trust Factor: Liberating Profits & Restoring Corporate Vitality by John Whitney in Back Matter
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