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Explaining Research: How to Reach Key Audiences to Advance Your Work Paperback – February 25, 2010

ISBN-13: 978-0199732050 ISBN-10: 0199732051 Edition: 1st

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Explaining Research: How to Reach Key Audiences to Advance Your Work + Escape from the Ivory Tower: A Guide to Making Your Science Matter + Don't Be Such a Scientist: Talking Substance in an Age of Style
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Product Details

  • Paperback: 376 pages
  • Publisher: Oxford University Press; 1 edition (February 25, 2010)
  • Language: English
  • ISBN-10: 0199732051
  • ISBN-13: 978-0199732050
  • Product Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #807,441 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Meredith delivers an avalanche of guidance on every facet of explaining research, from giving compelling Powerpoint presentations to advising museum exhibits, shooting videos, writing press releases, and talking with the media and with policymakers. Explaining Resarch includes some astonishing and useful minutiae: When writing for print or the Web, one should revise sentences that contain too many short letters such as a, c and n, because its easier to read text that combines short letters with tall ones. Readers are reminded to go to the bathroom before participating in Web conferences, and to wear tall socks for television interviews, lest their calves peek out below their pant legs." -- American Scientist"Research Explainer Meredith provides more than an expression of opinion regarding the urgent need to reach the public and bridge the gap in science. He provides data and information on the trends that will be quite surprising to most scientists in his "Introduction: Explaining Your Research Is a Professional Necessity." The remainder of the book is a well thought out How-to guideline for scientists who wish to create a communication strategy that is effective in today's world. [Meredith] creates a compelling case to motivate scientists into action and he provides an authoritative guide to show how it can be done. Any scientist in today's culture of media should have 'Explaining Research' on hand."--The Physiologist..".a huge range of tools and techniques are presented and successfully explained, with additional material available online through Meredith's blog and website. The book is consistently positive and encouraging, convincing the reader the step up and engage with the public, balancing aspirational suggestions with cautionary tales. Meredith wears his extensive experience lightly and his engaging style and up-to-date material are sure to make this book extremely popular as the need to tailor research communication to new audiences grow

About the Author


Dennis Meredith's career as a science communicator has included service at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has worked with science journalists at all the nation's major newspapers, magazines, and radio and TV networks and has written thousands of news releases and magazine articles on science and engineering over his career.

More About the Author

Dennis Meredith's career as a science communicator has included service at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has worked with science journalists at all the nation's major newspapers, magazines, and radio and TV networks and has written well over a thousand news releases and magazine articles on science and engineering over his career.

He has served on the executive board of the National Association of Science Writers and has written numerous articles and guidebooks on science writing and science communication. He has also served as a judge and manager for the NASW Science-in-Society Awards and the AAAS Science Writing Awards.

He was a creator and developer of EurekAlert!, working with AAAS to establish this international research news service, which now links more than 4,500 journalists to news from 800 subscribing research institutions.

In 2007, he was elected as a AAAS Fellow "for exemplary leadership in university communications, and for important contributions to the theory and practice of research communication." In 2012 he was named the year's Honorary Member of Sigma Xi, the Scientific Research Society.

He holds a B.S. degree in chemistry from the University of Texas (1968) and an M.S. in biochemistry and science writing from the University of Wisconsin (1970).

He is currently writing science articles, non-fiction books and science fiction novels. He also develops and conducts communication workshops for researchers seeking to enhance their communication skills, both professional and lay-level. He has developed workshops for researchers at universities, research foundations, and government agencies and laboratories.

Customer Reviews

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Bravo! "Explaining Research" is a tour-de-force that I immediately put on my desk for easy reference.
Dianne L. Izzo
The author presents the topics and tools in a format that has just the right amount of details and is entertaining to read.
M. BRATCHER
Meredith states that PIO's can be invaluable allies in the researcher's efforts to spread their work.
Charlene Rubush

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Jeff Grabmeier on March 5, 2010
Format: Paperback
In an era in which science and technology plays such an important role in our lives, we need to have scientists and engineers talk to us about their work. That's why I am so pleased to have found "Explaining Research" by Dennis Meredith. Even scientists who want to explain their work to the public may be at a loss on how to do that. "Explaining Research" shows the way in an engaging, informative format. Scientists learn how explain their work clearly to the public, target key audiences, and work with the news media. While Meredith discusses all the traditional ways of reaching the public, he also delves into new media like blogs and podcasts. As someone who works with scientists all the time, I will highly recommend this book to the researchers I meet. Scientists who read and follow Meredith's advice will feel more confident and able to communicate their research to a broad audience.Explaining Research: How to Reach Key Audiences to Advance Your Work
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4 of 4 people found the following review helpful By Dianne L. Izzo on February 1, 2010
Format: Paperback Verified Purchase
This book helps everyone with a need to communicate science to non-scientists (I'm talking to you, my lawyer compadres). Every chapter provides targeted tips for the evolving media world, from wikis to webinars.
Before law school I was a technical copywriter and for decades I've been married to a journalist. Thus, I can personally vouch for the authentic truths spoken in this handy volume -- cover to cover, it packs in everything you should know about turning the most intricate research into a story people will enjoy hearing.
Bravo! "Explaining Research" is a tour-de-force that I immediately put on my desk for easy reference. Dennis Meredith practices what he preaches -- the tone is readable and the content is bona fide.
My advice? Buy two and give one to a very good friend.
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2 of 2 people found the following review helpful By M. BRATCHER on January 29, 2010
Format: Paperback
This book, while primarily aimed at the scientific researcher, is really all about communicating, and contains an abundance of useful info that could and should appeal to a wider audience of researchers than just the scientific kind. The author presents the topics and tools in a format that has just the right amount of details and is entertaining to read. For anyone who wants to "get the word out" this book would be a valuable resource and I highly recommend it.
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I was looking for a book that would give some detailed advice and examples about how to better communicate content for a non-technical audience. This is not that book. This book that is more about communications strategy than it is about how to create a clear and evocative presentation of the content. It talks about the importance of having a website, blogging, press releases, getting press coverage, and the like. By my reading the focus is very definitely on the "advance your work" part rather than the "explaining" part.

To be sure, he does address how to keep audiences interested, but it is the sort of common sense stuff that one already sort of knows (focus on the benefits, elide technical detail, etc). Yes I know those things. I am (still) looking for a dependable guide about how to execute such tips while still staying true to the science. Look elsewhere if that's what you want too.
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Format: Paperback
Science reporters everywhere will tell you that Dennis Meredith was, for many years, one of the smartest and most reliable university PIO's in the non-business business of higher education.

From this end, he could always be relied upon to give a clear and truthful pitch; his love of science made him a valuable publicist for what were often dense and difficult ideas. Bottom line: reporters trusted Dennis Meredith, which made him effective.

Now Meredith has put out a compendium of all he knows about getting coverage for academic research. His advice is...well, golden and professors should study it carefully.

This reporter, highly recommends it.

Claudia Dreifus
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