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Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change Paperback – September 1, 2009

ISBN-13: 978-1592405077 ISBN-10: 159240507X

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Product Details

  • Paperback: 272 pages
  • Publisher: Gotham (September 1, 2009)
  • Language: English
  • ISBN-10: 159240507X
  • ISBN-13: 978-1592405077
  • Product Dimensions: 6.8 x 0.6 x 9.2 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #629,978 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Exploiting Chaos is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down."
-- Daniel H. Pink, author of A Whole New Mind and The Adventures of Johnny Bunko

"Jeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus."
-Seth Godin, author of Tribes

"Rebellious and seductive, EXPLOITING CHAOS is a love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution."
-Kevin Roberts, CEO of Saatchi & Saatchi, Author of Lovemarks

"EXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times of change. Gutsche vividly explores how remarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world."
-Guy Kawasaki, Co-founder of AllTop, Author of Reality Check

"Trendspotting is art and science and Jeremy has mastered both in Exploiting Chaos, the cutting edge as we contemplate what's next for brands, commerce, and consumerism."
-Marian Salzman, Futurist, Author, CMO of Porter Novelli

"Jeremy Gutsche has always been a trend guru, with his finger on the pulse of what's hot, hip and absolutely worth talking about. With Exploiting Chaos he's written a trend-setting tome of innovation that's a pleasure to flip through and even more fun to actually read cover to cover. Not surprisingly, it's hot, hip and absolutely worth talking about."
-Dave Balter, CEO BzzAgent, Author of The Word of Mouth Manual

"With its visual design and cutting edge ideas, Exploiting Chaos represents the future of business books. Jeremy captures a new way of thinking for anyone looking to hit on the next big thing."
--Amber Mac, TV Host, Tech Journalist, Cewebrity

"Visually spectacular and engaging."
-John Battelle, cofounder of WIRED and BoingBoing, founder of Federated Media

"Love the book--best book on innovation I've read and I get 10 a week."
--John Jantsch, Author of Duct Tape Marketing


"I read it from cover to cover, but believe that even good skim will have you reaching for a blank piece of paper and pen or a fresh Word document. Get yourself a copy of Exploiting Chaos. It could be the difference going forward."
--Jack Covert, Founder of 800 CEO Read

"Chicken Soup for the Confused Executive's Soul."
--The Toronto Star

"The book is a quick read, with lots of graphics, oversized headlines on each page, and memorable quotes."
--BusinessWeek Article / 24 Page Exploiting Chaos Slideshow

"What a great installment...a quick, easy read with tons of insightful facts."
--CityTV

"Gutsche has just released Exploiting Chaos, a book that is, in a word, stunning. And it would be stunning if it didn't become an instant bestseller and classic, and catapult its young author onto the current guru pantheon alongside trend spotters and commentators like Wired editor Chris Anderson and pop sociologist Malcolm Gladwell."
-TORO Magazine --This text refers to an out of print or unavailable edition of this title.

About the Author

Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by The Globe and Mail and "on the forefront of cool" by MTV. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Jeremy Gutsche, MBA, CFA, is an innovation expert, the award-winning author of Exploiting Chaos, host of Trend Hunter TV, "one of North America's most requested keynote speakers", and the founder of TrendHunter.com, the world's largest, most popular collection of cutting edge trends, attracting more than 350,000,000 total views.

Routinely sourced by the media, Jeremy's appeal ranges from The Economist and CNN to Entertainment Tonight. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail, an "intellectual can of Red Bull" by Association Week and "on the forefront of cool" by MTV.

Customer Reviews

I'm ready to get going on my own story!
Mike Osorio
They obsess about consumer needs and build creative work environments.
Dr. Joseph S. Maresca
Very interesting and easy to read and understand book.
Ruben Gonzalez

Most Helpful Customer Reviews

Format: Paperback
'Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change',
by Jeremy Gutsche;

The strategy of exploiting chaos in order to seize opportunities in today's crazy times is obviously the rousing battle cry of innovation expert Jeremy Gutsche's new book, 'Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change'.

Backed by excellent credentials - host of TrendHunter TV, founder of [...], reportedlythe world's largest network of trend-spotting & cool-hunting pros, & now a widely-sought keynote speaker in North America - the author & his book are seemingly getting raving reviews.

In the first place, the book is quite unique in itself: visually engaging, with a fancy mix of large format, bold letters, coloured texts, oversized fonts, long & short sentences, wide spacing, & interspersed with wise quotes, jumpy lists & large portraits or photographs. All these features make reading a breeze!

In fact, I get the impression that the author may have been heavily influenced by the published thoughtwares of corporate skunk Tom Peters.

In reality, the author writes exactly like Tom Peters with his short, staccato bursts of energetic prescriptions, occasionally outrageous & yet written succinctly, with enchanting anecdotes & provocative examples from real-world events, in contrast to the staid academic texts of the time.

So much so that reading his book on my part reminds me of reading Tom Peters' 'Reinventing Work' series of small pocket-sized hard-backs, namely, 'The Brand You 50', 'The Project 50' & 'The Professional Service Firm 50' (combined, they also give a total of 150 ways to spark innovation, many of which are still relevant for today) during the late 90's.
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7 of 9 people found the following review helpful By Susan Henry on November 4, 2009
Format: Paperback
This is not the usual business book. I read this book on a three hour flight and took over four pages of notes and ideas on how to use the information in my business. It is by far my favorite of the 30 or so business books I have read. Its full of real stories about real busineses that failed to adapt or change and are now history. Let's face it,the world is changing and fast. Whole industries are disappearing. Facebook and Twitter are how the future will look. This book gets right down to the nuts and bolts surviving in this time of extreme change. While he does not get into how to use social media - he does something better. He teaches you how to be nimble, how to accept change and benefit from it. I am a professional portrait photographer and am witnessing the downsizing and possible extinction of my industry due to the proliferation of digital imaging. And that includes Facebook etc. Why buy a portrait when you really want a disk of images you can use anyway you want without paying anymore for it? This has turned our industry upside down, no one knows what to do. Dig in and resist or try to change? The industry leaders say dig in and resist.

After reading this book, I realize that to resist is futile. Anyone want to buy a typewriter or a set of encyclopedias? Reading the book shows how these companies failed to change even when they had a better chance of success than the newcomers. They dug in and put faith in their full bank accounts to get them through. Money was not enough to save them because they could not see how they needed to change to stay relevant. Instead embrace change, adapt and prosper! I truly feel that this book has made me think about my business in a way that will insure it's success.
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2 of 2 people found the following review helpful By D. Murillo on June 13, 2011
Format: Paperback Verified Purchase
good stuff- the format is such that it reads really quickly and doesnt give u a chance to put it down n lose interest...really makes u think.
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1 of 1 people found the following review helpful By Joseph Ratliff VINE VOICE on October 22, 2010
Format: Paperback Verified Purchase
A simple, engaging, and thoughtful read.

No one topic is covered in any real depth, but there is enough "meat" to open your mind to innovating for your business.

The title say 150 ways, and there are. I just wish they would have been explored in greater depth.
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"There are no industries or professions immune to the effects of disruptive change, the sort of change that enables new business models and topples corporate tycoons. Our generation is fundamentally reinventing the way human beings interact."

Exploiting Chaos is all about the change that is going on about us and how nimble, agile entrepreneurs can profit from the chaos that is a natural byproduct of change.

Exploiting Chaos is unique in a number of ways. The premise of the book is that change is inevitable and happening at an ever increasing rate. Those who embrace change, who look for the opportunities in change will prosper. Those who resist change will go the way of typewriter manufacturer Smith-Corona.

The book can be read by scanning the headings - this gives you the overall ideas of the author. You can also read the message in detail. There are some very interesting tidbits and stories in the details. I suggest reading the entire contents. You will gain greater insight about the author's point of view.

For those that value graphic presentations, you will find a lot to like in this book. There are lots of photographs, diagrams, charts and other interesting treatments. Visually the book is very interesting.

This book can be read in as little as an hour or you could spend a lot of time browsing and contemplating the concepts.

"Chaos requires organizations to make bold changes. But people tend to become complacent, so transformational change will cause resistance and discontent. Don't let this be a barrier to change."

The book is all about change, how to look for it, encourage it and profit from it.
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