Exploration Warehousing: Turning Business Information into Business Opportunity [Hardcover]

W. H. Inmon (Author), R. H. Terdeman (Author), Claudia Imhoff (Author)

Book Description

ISBN-10: 0471374733 | ISBN-13: 978-0471374732 | Publication Date: June 5, 2000 | Edition: 1

A revolutionary new approach to unearthing business opportunities, from the father of the data warehouseLet Bill Inmon, the father of the data warehouse, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this groundbreaking book, they clearly explain the exploration process and identify the types of data warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage.

Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value.

With this book, you'll gain a better understanding of:
- The process of exploring data
- The infrastructure of exploration
- The roles that analysts play in your organization
- How to form a basis of data that can be used for analysis
- How patterns in data can be turned into business opportunity
- When patterns should not be turned into business opportunity
- The role of data mining

Editorial Reviews

From the Back Cover

A revolutionary new approach to unearthing business opportunities, from the father of the data warehouseLet Bill Inmon, the father of the data warehouse, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this groundbreaking book, they clearly explain the exploration process and identify the types of data warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage.

Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value.

With this book, you'll gain a better understanding of:
* The process of exploring data
* The infrastructure of exploration
* The roles that analysts play in your organization
* How to form a basis of data that can be used for analysis
* How patterns in data can be turned into business opportunity
* When patterns should not be turned into business opportunity
* The role of data mining

About the Author

W. H. INMON is Chief Technology Officer at Pine Cone Systems, a company that builds software for the management of the data warehouse environment. He is also the author of forty books on databases, database management, and data warehouse technology.
R. H. TERDEMAN has over thirty years of experience in the data processing industry. In his role as Chief Data Warehousing Architect of EMC Corporation, he visits with over 100 companies a year to advise and consult on data warehouse infrastructure design.
CLAUDIA IMHOFF, PhD, is the founder and CEO of Intelligent Solutions, Inc., a data management company. She has coauthored three books on the Corporate Information Factory, Operational Data Stores, and Exploration Warehousing and is a columnist for DM Review.

Product Details

• Hardcover: 272 pages
• Publisher: Wiley; 1 edition (June 5, 2000)
• Language: English
• ISBN-10: 0471374733
• ISBN-13: 978-0471374732
• Product Dimensions: 9.3 x 7.5 x 0.8 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,479,277 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

15 of 16 people found the following review helpful:

2.0 out of 5 stars Better to look elsewhere, September 25, 2000

By 

eganov (WI USA) - See all my reviews

This review is from: Exploration Warehousing: Turning Business Information into Business Opportunity (Hardcover)

Obviously, you have to respect Bill Inmon's work in the Data Warehouse industry but I don't consider this book one of his better efforts. It's rather short at 250 pages and there is plenty of filler from the oversize glossary to weak chapters on data mining and the politics of exploration processing. There are also a couple of chapters(Corporate Information Factory description, Chain of Beneficence)devoted to topics that have been published in many places and can be easily found, for free, on the net. The core Exploration Warehouse technology chapters are a bit dated as this technology is rapidly expanding. Overall, a very valuable technology but most of the same information can be found somewhere else on the Web.

1 of 3 people found the following review helpful:

4.0 out of 5 stars Can work out some kinks however good book., December 19, 2000

By A Customer

This review is from: Exploration Warehousing: Turning Business Information into Business Opportunity (Hardcover)

Those who are interested in building their knowledge of how to exploit their data warehousing resources, and collaborating with the business stakeholders, Inmon provides some great examples and great suggetions for design.