Exploring E-Commerce, Global E-Business and E-Society [Paperback]

Craig Fellenstein (Author), Ron Wood (Author)

Book Description

Publication Date: December 6, 1999

Both small and global enterprises need to develop strategies for incorporating eCommerce into their business models -- and this book demonstrates how. In Exploring eCommerce, two leaders of the eCommerce/eBusiness community address the key business, competitive, and technological issues readers face in defining and implementing e-Commerce strategies for their own companies. Learn how to leverage the enablers of eCommerce and overcome the barriers. Discover how eCommerce is driving changes throughout society -- and how smart companies are taking advantage of those changes. Understand how eBusiness systems can improve relationships, enterprise resource management, and supply and value chain management, while at the same time giving businesses the timely intelligence they need to anticipate their customers' needs more effectively.

Editorial Reviews

From Library Journal

Fellenstein, global chief deployment architect at IBM Global Services, and Wood, an IBM consultant, are responsible for implementing IBM's e-commerce initiatives. Offering an executive's perspective on e-commerce and how to incorporate it into an existing business model, their new book covers a range of topics from research and management, usability, and global e-commerce, to e-insurance, security, and privacy. A dense read for business collections.
Copyright 2000 Reed Business Information, Inc.

From the Back Cover

The executive guide to eCommerce: strategy, technology, relationships, and beyond.

No matter how large or small your enterprise, you need a coherent strategy for incorporating eCommerce into your business model. In Exploring eCommerce, Global eBusiness, and eSocieties, two of IBM's top eCommerce experts address every critical business, competitive, and technological challenge you face in defining and implementing your optimal eCommerce strategy. Discover how your company can leverage the key enablers of eCommerce-and take full advantage of the dramatic changes the Internet is driving throughout society. Coverage includes:

eBusiness value chain management: improving your key customer and supplier relationships eBusiness intelligence: new techniques for anticipating your customers' needs and desires

eCommerce, eSocieties, eGovernments, and the extended eBusiness enterprise Design quality: quantifying your site's usability, "stickiness," and value eBusiness models for financial services, manufacturing, and other key markets

The eCommerce decisions you make today will impact your company well into the 21st century. Don't make your plans without the most insightful, thorough, and up-to-date briefing you can find: Exploring eCommerce, Global eBusiness, and eSocieties by Craig Fellenstein and Ron Wood.

See all Editorial Reviews

Product Details

• Paperback: 269 pages
• Publisher: Prentice Hall Ptr; 1st edition (December 6, 1999)
• Language: English
• ISBN-10: 0130848468
• ISBN-13: 978-0130848468
• Product Dimensions: 7.2 x 7 x 1.1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #4,029,282 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

20 of 21 people found the following review helpful:

5.0 out of 5 stars Outstanding Perspectives on E-Commerce, January 17, 2000

By A Customer

This review is from: Exploring E-Commerce, Global E-Business and E-Society (Paperback)

This book is right on-target. It is concise, hard-hitting and to the point. The many illustrations make it a great resource for those practicing or simply interested in the many topics of E-Commerce. Easy to read, and very informative. Nice job.

20 of 22 people found the following review helpful:

5.0 out of 5 stars Excellent book on E-Business and E-Commerce, March 13, 2000

By A Customer

This review is from: Exploring E-Commerce, Global E-Business and E-Society (Paperback)

This book is a fantastic book. It describes many case studies from many of the world's largest contenders in E-Commerce. It is very apparent that these authors know the subject matter, and are experts in their respective field. The most interesting parts of the book (in my opinion) are the transformation models they describe. These models seem very useful for any company, practitioner, manager, or business person involved in the E-Commerce world. The graphics are excellent and the various references to other companies which are deeply involved in this field are extremely interesting. I highly recommend this book for any individual, corporation, or consultant involved in Internet Commerce. I use this book in my own job and reference many of the discussions these authors describe, as I work with my clients. My congratulations to the authors for a job well done. I also noticed on another Internet book retailer site that a second book is about to be published by these authors. I will be sure to pick up a copy of their next book, once it becomes available. I encourage the authors to keep up the great work. This is a book well worth the investment. My thanks to the Publisher, Prentice-Hall, for finding some great talent in this field. So many books on this subject are simply not of the quality of this one!

15 of 16 people found the following review helpful:

3.0 out of 5 stars Disappointing, Repetitive, Draft Guide To IBM E-Commerce, April 24, 2000

By 

Prof David T Wright (Vancouver, BC) - See all my reviews

This review is from: Exploring E-Commerce, Global E-Business and E-Society (Paperback)

Written by 2 high-level IBM E-Commerce strategists & consultants, this text purports to be a comprehensive broad-view executive guide to e-commerce.

Over 216 pages of main text, the content covers in overview:

* What is e-commerce- some history, social aspects, defining e-commerce and e-business, research, e-commerce exemplars, management & organizational issues, and competition. Note that IBM's famous FUD-factor for business development (Fear, Uncertainty, Doubt) has been renamed FDU...

* E-commerce channels to generate profitable revenues- business lifecycles, e-banking, and enabling technologies.

* Structured transformations through e-commerce- manufacturing, societies and governments, business sites, extending market reach, financial industries, and crossing boundaries. Note the interesting provocation bumper sticker- Internet for (US) President- extrapolate and think globally what could be saved in costs and greater effectiveness in having full e-governments!

* Global segmentation- customer relationships, e-business solutions, automotive solutions, e-business value chain, and supply chain.

* Unique management and organizational challenges- e-insurance, security and privacy, extended enterprise, and conclusion.

Strengths include:

* The 14 charts and tables that capture current e-commerce issues (e.g. Figure 9.2- open finance distribution; 10.2, 10.3, 10.4 - scope and stages in e-commerce transformation; 10.5, 10.6 on e-business transformation; 11.3- supply chain; 12.1- 20-step Website useability test; 12.2 - profitability vs effectiveness balance; 13.2,13.3,13.4- virtual business & value chain strategies; 15.7- e-business growth; 20.1- macro-business supply chain).

* The relatively interesting and engaging style.

* The global viewpoint (references to UN, EDC, ISO, European innovations as well as the usual well-publicized US success stories).

* The attempt to provide case studies spanning financial services, manufacturing, and non-profit sectors.

* A few highspots of content (e.g. 10 metrics for web design- correctness, efficiency, flexibility, integrity, interoperability, maintainability, portability, reliability, reusability, and testability; E-commerce designer challenges- context-sensitive GUI, multilingual, monetary & taxation compliance, security & privacy, and personalised e-marketing; discussion on EDI versus extranets (pp.60); discussion on Internet electronic bill presentation and payment (pp.155-163); and an example of aerospace's global lead in use of IT through the Boeing PART system (pp.173-178)).

Weaknesses include: the extreme repetition (probably 35% of book could be cut without losing any content); content often not matching titles or subheadings; piecemeal snapshot rather than integrated change framework structure (i.e. could not use book alone to support e-commerce initiatives); lack of references and superficial further reading list, supporting assertions (apart from throwaway compilation of 78 e-mail press releases over last 2 years); incompletely labeled & repeated figures; throwaway (i.e. not used/elaborated on) figures; multiple repeated definitions of terms throughout text; inconsistent statistics cited (e.g. web users, projected various web revenues); use of dated projections without reference to more current actual values; lack of depth on research & e-societies (as well as other sections); lack of definition of terms and bandying of jargon incorrectly used (e.g. business intelligence); occasional typos; the relative lack of website references; the seemingly continual IBM-sales pitch; non-optimal use of figures, tables, sidebars, and text to communicate content; and the ultimate lack of significant contribution or value-add for the target audience.

Overall, this reviewer expected better quality and content from a Prentice-Hall text- `Exploring E-commerce' could have done with addition of more value-add content, and a final thorough editing & proof-read prior to publication. Despite that, it is a worthwhile introductory E-commerce text for engineering or business undergraduate students, industrialists/business professionals, or consultants.