This book provides definitive, step-by-step business strategies to increase employee motivation and productivity, leadership effectiveness, customer relationship management, market share, and corporate profitability. The innovative strategies explored in the book are applicable to all levels in business, both nationally and internationally. The concepts presented help business people to explore and understand the dynamic interactions within their businesses that impact success. Exploring Corporate DNA in the Age of People is a landmark business book for the new millennium that: Convincingly shifts the paradigm in current business thinking; provides a proven, step-by-step approach to strategy implementation; definitively explains the failures of the past; explores fully-tested solutions used worldwide by leading companies
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Editorial Reviews
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"Anyone considering improvements to customer relationship management or employee motivation and productivity should read Exploring Corporate DNA..." -- Mark Bindon, Director, Customer Operations @ Home Network
"Forget conventional customer and employee satisfaction surveys. Exploring Corporate DNA...provides a step-by-step approach to placing dollar values on customer and employee needs. It's a management handbook for the new millennium." -- Peggy Bestervelt, Centura Banks, Inc.
"The First accessible book to quantitatively and definitively explain why organizations and their quality initiatives thrive, age and fail. It is loaded with examples and illustrations." -- Ken Best, The Best Performance Group
"Forget conventional customer and employee satisfaction surveys. Exploring Corporate DNA...provides a step-by-step approach to placing dollar values on customer and employee needs. It's a management handbook for the new millennium." -- Peggy Bestervelt, Centura Banks, Inc.
"The First accessible book to quantitatively and definitively explain why organizations and their quality initiatives thrive, age and fail. It is loaded with examples and illustrations." -- Ken Best, The Best Performance Group
From the Publisher
Exploring Corporate DNA in the Age of People is a landmark business book for the new millennium that convincingly shifts the paradigm in current business thinking, provides a proven, step-by-step approach to strategy implementation.
Definitively explains the failures of the past, and explores fully-trusted solutions used worldwide by leading compaines.
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