Exploring Corporate Strategy: Text and Cases (5th Edition) [Paperback]

Gerry Johnson (Author), Kevan Scholes (Author)

Book Description

ISBN-10: 0130807400 | ISBN-13: 978-0130807403 | Publication Date: January 21, 1999 | Edition: 5

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers.

--This text refers to an out of print or unavailable edition of this title.

Editorial Reviews

Review

"'New edition of a widely used and respected strategy textbook. Extensive teaching support.' " Dr Bruce Lloyd, Book Review Editor for LRP --This text refers to an out of print or unavailable edition of this title.

From the Back Cover

The sixth edition of internationally acclaimed strategy volume retains the established strengths of previous editions while updating and revising material to address today's corporate climate. The book builds on the practice of strategic management and blends theory with practice with case studies for experiential learning that allow readers to apply concepts and theories and build their own. The book emphasizes the importance of a clear analysis of the strategic situation facing the organization and a rational assessment of future options as it draws on the growing research and literature on decision-making processes within a political and cultural context. The volume comprehensively addresses the strategic position, strategic capability, expectations and purposes, corporate-and business-level strategy, directions and methods of development, strategy into action, and managing strategic change plus it includes extensive case studies. For managers and potential managers. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 1000 pages
• Publisher: Prentice Hall; 5 edition (January 21, 1999)
• Language: English
• ISBN-10: 0130807400
• ISBN-13: 978-0130807403
• Product Dimensions: 9.7 x 7.5 x 1.8 inches
• Shipping Weight: 3.8 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #3,265,668 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

17 of 18 people found the following review helpful:

5.0 out of 5 stars An excellent introduction to Strategic Management, July 28, 2000

By 

Books (UK) - See all my reviews

This review is from: Exploring Corporate Strategy: Text and Cases (5th Edition) (Paperback)

This is one of my favourite strategy texts. At first, I found this book fairly heavy reading. However, once I got deeper into the subject, I found it very useful (especially when I was studying for an MBA). I believe that the text provides the reader with a good grounding on strategic principles on which to build more specialist knowledge of the subject.

The text covers all the key steps of strategy development including analysis, selection and implementation. For each step, Johnson and Scholes also provides a number of techniques (including, PEST analysis, Porter's Diamond, Porter's Five Forces, Value Chain analysis, SWOT, Cultural Web, etc).

10 of 12 people found the following review helpful:

5.0 out of 5 stars Best study book in Strategy currently available, May 28, 2000

By 

Roland Buresund - See all my reviews

This review is from: Exploring Corporate Strategy: Text and Cases (5th Edition) (Paperback)

When being midway in my MBA Strategy course, I bought this book. I've never regretted it, and it continues to be one of my favorites. In fact, I have many times wished I had it as my study litterature, as the authors manage to get thru a number of subjects in sufficient detail to make it understandable. I would recommend this book to anyone interested in the subject. If you're not interested in Strategy, skip this book, as they are very concentrated on making you understand and learn what they are discussing. In short, I won't trade this book for anything, it saved my hide a number of times during study and I keep getting back to it to refresh my memory or understand some finer points.

5.0 out of 5 stars katz - CIMA, August 12, 2005

By 

katz - See all my reviews

This review is from: Exploring Corporate Strategy (6th Edition) (Paperback)

I am now at the final level of CIMA. In the previous level of CIMA I used this book for one of the papers.

This is one wonderfully written book on this dynamic subject. The authors explain cleary - and above all - in plain simple english the various ways in which strategies are formulated and implemented.

The book starts by giving an example of a merger between AOL and Time Warner and then proceeds to Introduce Strategy in broadest terms. In this chapter take a note of the Johnson and Scholes Strategic Management Model. This book totally builds upon this model. Frequently turning back to this model is a useful visual tool that helps you understand where you're heading towards.

The book covers the following areas:
1. Introduction to Strategy
2. Environmental Analysis
3. Corporate and Business Strategy
4. Implementing

Also this book gets the '5 stars' for the cases that are presented at the end of text. The cases at the end are great collection to test your knowledge.

This is the one book that every student of a strategy class will have to read. Also I believe that this book will never gather dust in any students shelves.

Hey stop thinking, stop scratching your head, Go get yourself an academic introduction to the corporate strategy world. Go now.