Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.
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About the Author
Ms Evans is a Graphic Designer, an award-winning writer, and faculty member at the Art Academy of Cincinnati. She is also a AIGA board member for the Cincinnati Chapter. Ms Evans won the Maggie Award Winner (1999) and the Cincinnati Editors Association, Best Cover Award (1989)
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Most Helpful Customer Reviews
25 of 27 people found the following review helpful:
5.0 out of 5 stars
Great book about design.,
This review is from: Exploring The Elements of Design (Design Exploration) (Paperback)
This book give you a solid base to be a good designer, inside it you can read about theories and principles of design with a lot of real-world pratical solutions.
The book covers the principles of scale, balance, repetition and proximity; the elements of shape, line, size, color, texture, imagery and typography. At the end of each chapter you have a real-world project to do and a list of questions about the chapter. At all I can say that this book is a must have and much better than the "Design for non-Designers" book.
7 of 9 people found the following review helpful:
3.0 out of 5 stars
Needs better editing and layout,
By laurak (Boston, MA) - See all my reviews
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This review is from: Exploring the Elements of Design (Design Exploration Series) (Paperback)
I am using this book for a design class I'm taking in an effort to improve my seemingly hopeless eye for anything creative. This could be a great book. It includes a lot of interesting information and projects to reinforce the concepts introduced in each chapter.
Unfortunately it is also rife with typographical, spelling, and grammatical errors, which distract me as I'm reading (e.g., inconsistent capitalization of list items, incorrect hyphenation, multiple verb tenses in a single phrase, and just plain misspellings or incorrect words). There are also multiple layout inconsistencies and mistakes (missing line feeds before new paragraphs and extra spaces in sentences). Finally, at least once there is what appears to be an editorial comment that was never removed from a paragraph. See p. 97, 1st paragraph (2nd edition) (Also note what is probably a missing space between the two sentences.): "Nothing seems as boring and can alienate a reader more quickly than a page of statistics.That is where charts can help (seems to add emphasis to leave as two sentences)." If you are the type of person who is driven crazy by grammar errors and the like, you might want to look elsewhere. That said, I am one of those people, but since I'm stuck with the book for my class, I'm pushing through it, and when I can make myself look past all the mistakes, I find I learn a lot.
4.0 out of 5 stars
Good shape and came on the day I requested,
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This review is from: Exploring the Elements of Design (Design Exploration Series) (Paperback)
Came a little late on my first day of class but I didn't need it. But it arrived by the day I picked which was Monday. Very good shape! But I gave it a 4. Nothing's perfect. Like textbooks lol
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