With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of Exploring The Elements of Design again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very practical and very visual introduction to the art of graphic design, this richly illustrated full-color book offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Coverage begins with primary design elements, moves on to the use of color, typography, and imagery, and concludes with an overview of the field of graphic design and related career options. The revised second edition adds new and insightful material on creative thinking, visual problem-solving, and research strategies used to pursue effective design solutions plus Web and New Media applications to reflect the most current media design trends--all designed to prepare readers for success in every aspect of the ever-changing world of graphic design.
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Book Description
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About the Author
Ms Evans is a Graphic Designer, an award-winning writer, and faculty member at the Art Academy of Cincinnati. She is also a AIGA board member for the Cincinnati Chapter. Ms Evans won the Maggie Award Winner (1999) and the Cincinnati Editors Association, Best Cover Award (1989)
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
25 of 27 people found the following review helpful:
5.0 out of 5 stars
Great book about design.,
This review is from: Exploring The Elements of Design (Design Exploration) (Paperback)
This book give you a solid base to be a good designer, inside it you can read about theories and principles of design with a lot of real-world pratical solutions.
The book covers the principles of scale, balance, repetition and proximity; the elements of shape, line, size, color, texture, imagery and typography. At the end of each chapter you have a real-world project to do and a list of questions about the chapter. At all I can say that this book is a must have and much better than the "Design for non-Designers" book.
7 of 9 people found the following review helpful:
3.0 out of 5 stars
Needs better editing and layout,
By laurak (Boston, MA) - See all my reviews
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This review is from: Exploring the Elements of Design (Design Exploration Series) (Paperback)
I am using this book for a design class I'm taking in an effort to improve my seemingly hopeless eye for anything creative. This could be a great book. It includes a lot of interesting information and projects to reinforce the concepts introduced in each chapter.
Unfortunately it is also rife with typographical, spelling, and grammatical errors, which distract me as I'm reading (e.g., inconsistent capitalization of list items, incorrect hyphenation, multiple verb tenses in a single phrase, and just plain misspellings or incorrect words). There are also multiple layout inconsistencies and mistakes (missing line feeds before new paragraphs and extra spaces in sentences). Finally, at least once there is what appears to be an editorial comment that was never removed from a paragraph. See p. 97, 1st paragraph (2nd edition) (Also note what is probably a missing space between the two sentences.): "Nothing seems as boring and can alienate a reader more quickly than a page of statistics.That is where charts can help (seems to add emphasis to leave as two sentences)." If you are the type of person who is driven crazy by grammar errors and the like, you might want to look elsewhere. That said, I am one of those people, but since I'm stuck with the book for my class, I'm pushing through it, and when I can make myself look past all the mistakes, I find I learn a lot.
4.0 out of 5 stars
Good shape and came on the day I requested,
Amazon Verified Purchase(What's this?)
This review is from: Exploring the Elements of Design (Design Exploration Series) (Paperback)
Came a little late on my first day of class but I didn't need it. But it arrived by the day I picked which was Monday. Very good shape! But I gave it a 4. Nothing's perfect. Like textbooks lol
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