Customer Reviews

Exploring Marketing Research

5 star:		(1)
4 star:		(2)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

I used this book over five semesters for the class of Marketing Research I teach at ASU. It is an OK-to-good book. However I would like to warn potential buyers that WebSurveyor has discontinued its contract with the book's publisher many semesters ago; so even if you find a coupon inside the book with a code to enter to use WebSurveyor online, you will not be able to log in...

I am an MBA/Graduate Marketing Research adjunct professor at Lindenwood University in St. Louis, MO and I am currently using this text for my class. The students find it very accessible, even for non-researchers, and easy to read. I find that it flows very well and makes good use of real-world examples. The only criticism is that there could be even more real-world cases and examples and some interactive projects that could better allow students to have a more hands-on learning experience. This text is very good overall, but I am needing to supplement the class with some outside real-world projects.

I used this book for an MBA market research class. Its wordy. I spent alot of time reading and then asking myself what was the author's point. The book doesn't provide enough focus for a one semester graduate class. I was left to figure the salient points on my own. If your a student, buy a used book. If your an instructor, please choose a different text for your classes.

I used this textbook for an MBA Marketing Research class. Very useful complementary textbook.

I am very satisfied with my book. Very good condition, and the customer service provided by the seller was great. She answered all my e-mails promptly, and the shipping was fast.

Thanks!