Exploring Web Marketing and Project Management [Paperback]

Donald Emerick (Author), Kimberlee Round (Author)

Book Description

ISBN-10: 0130163961 | ISBN-13: 978-0130163967 | Publication Date: January 24, 2000 | Edition: 1st

The perfect user-friendly introduction to Web site project management and marketing for anyone who wants to become a Web professional. Start with a detailed overview of the basics of Internet marketing; then review the Web business planning process, discovering how to develop and integrate a successful Internet business strategy. Define creative strategies that serve your business goals; learn how to promote your site; and more. Next, walk step-by-step through the entire site development and deployment project: creating your project team, bidding the project, working with clients, using project management tools, managing creative and technical development; the site launch, and beyond. The book also includes a full chapter on the unique issues associated with managing your own Web firm. Part of Pearson PTR Interactive's new Foundations of Web Site Architecture Series: user-friendly, interactive workbooks that deliver the core Web skills newcomers need most. Endorsed by the World Organization of Webmasters, and supported by a companion Web site with sample pages, code, and exercises!

Editorial Reviews

From the Back Cover

• Develop an Internet business strategy
• Build a winning project team
• Work toward your Webmaster Certification

Total Management Strategies for Web-based Projects.

Written by Donald Emerick and Kim Round with Susan Joyce

Get the expert's view on marketing and communications for the Web. Learn insiders' tips for developing and implementing a business plan that works in the online community, then follow through by learning how to build a great project team and manage clients, workers, and technology to achieve your goals.

With this interactive workbook, you'll be creating your own real outline as you work through the case studies, exercises, and labs that underscore the reading in each section. By the time you're through, you will have a complete work plan to refer to as you manage your next project.

Exploring Web Marketing and Project Management gives you the skills to:

• Turn your creative vision into a marketing strategy and find the technology to support it
• Reach the clients that are right for your business
• Develop your plans into reality
• Manage the project, the team, and the client
• Get to the product launch-and through it
• Understand the special legal issues surrounding Internet communications

Exploring Web Marketing and Project Management is great for hands-on classroom use, self-paced study toward certification, or just as a practical guide for anyone who wants to do business on the Worldwide Web.

About the Foundations of Web Site Architecture Series

Endorsed by WOW, The World Organization of Webmasters, these fully interactive workbooks-and their companion websites at www.phptr.com/phptrinteractive.com-give you the core skills you need to manage content, business, and technology on the Worldwide Web. They are building blocks in Prentice Hall's comprehensive curriculum for professional Webmaster certification.

About WOW

The World Organization of Webmasters is a professional organization with thousands of members and affiliates worldwide. Started as a non-profit organization, WOW was created to enhance the role and position of those individuals who create, manage, maintain, and market websites. This support is provided through membership in WOW. For more information on becoming a member, please visit, www.world-webmaster.org

About the Author

Donald Emerick is an instructor at Merrimack College in Massachusetts and a member of WOW.

Kimberlee Round is also a Merrimack instructor and a manager at Surf's Up Web Development.

Susan Joyce is the president of www.job-hunt.org

Product Details

• Paperback: 682 pages
• Publisher: Prentice Hall PTR; 1st edition (January 24, 2000)
• Language: English
• ISBN-10: 0130163961
• ISBN-13: 978-0130163967
• Product Dimensions: 9.2 x 7 x 1.9 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,596,348 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

4.0 out of 5 stars A Practical approach to managing Web Business, April 17, 2000

By 

Hitesh Tejani - See all my reviews

This review is from: Exploring Web Marketing and Project Management (Paperback)

A good source of practical information on doing business on the net and managing the enterprise. Usually people focus entirely on marketing and forget the key aspects of Project management. This book highlights - through its various case studies - the importance of Project Management and how this can be done. An informative section - workbook approach helps the reader guide through the various practicalities involved in setting up an e-shop. The thing missing in this book is the finance aspect involved in an e-business. Overall a must read for people trying to venture on the portal scene.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Excellent - For experts and beginners alike!, February 20, 2001

By A Customer

This review is from: Exploring Web Marketing and Project Management (Paperback)

This book was very well organized and written from the perspective of professionals out in the field dealing with project management and marketing problems every day. A great read for those who are starting out in the web industry and for those who wish to examine their business strategies and practices.

2 of 5 people found the following review helpful:

1.0 out of 5 stars Web for Dummies.... extremely weak...., February 6, 2001

By 

Oswaldo V. C. Bueno "oswaldobueno" (Sao Paulo, SP Brazil) - See all my reviews
(REAL NAME)   

This review is from: Exploring Web Marketing and Project Management (Paperback)

This book is only usefull for someone who never used internet and doesn't have a clue what it's about. If you have any experience whatsoever don't include this book in your shopping cart.