Customer Reviews

Exploring Web Marketing and Project Management

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

 

 

A good source of practical information on doing business on the net and managing the enterprise. Usually people focus entirely on marketing and forget the key aspects of Project management. This book highlights - through its various case studies - the importance of Project Management and how this can be done. An informative section - workbook approach helps the reader guide through the various practicalities involved in setting up an e-shop. The thing missing in this book is the finance aspect involved in an e-business. Overall a must read for people trying to venture on the portal scene.

This book was very well organized and written from the perspective of professionals out in the field dealing with project management and marketing problems every day. A great read for those who are starting out in the web industry and for those who wish to examine their business strategies and practices.

This book is only usefull for someone who never used internet and doesn't have a clue what it's about. If you have any experience whatsoever don't include this book in your shopping cart.