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Because it saves time. The ExpoDisc White Balance Filter can be used to quickly set a custom white balance, virtually eliminating the need for RAW and JPEG color adjustments.
When used to set a custom white balance, the ExpoDisc consistently produces excellent color in natural, artificial, and studio lighting, and it even excels in difficult mixed lighting environments.
Your camera’s internal light meter measures the color temperature of light passing through the ExpoDisc to make an “in-camera” color adjustment. This color adjustment is applied to all subsequent images taken using the custom white balance applied from the selected light reading.
Or, if you prefer shooting in RAW and batch processing later, simply capture a reference image through the ExpoDisc to use later with your image processing software.
The ExpoDisc is more accurate than other white balance tools because it is hand calibrated and certified for an 18% light transmission across the visible spectrum. We individually adjust each ExpoDisc using multiple custom filters to correct for any variation in base materials. This precision ensures that your camera applies the correct color adjustments when setting a custom white balance.
Using an ExpoDisc is also easier than using unwieldy exposure targets and gray cards, awkward tools that often require an extra set of hands to hold and position properly. To use an ExpoDisc, simply attach it to the end of your lens before setting a custom white balance or metering for exposure.
Only tools that reflect or transmit light evenly across the visible spectrum can be trusted to work properly in a variety of shooting environments.
As the inventors of the Custom White Balance Filter, we have always gone to great lengths to ensure the neutrality of every ExpoDisc. Any non-neutral white balance tool will introduce color casts to resulting images because the tool itself changes the color of light against which the camera applies the color correction.
ExpoDiscs are made from multiple layers of custom formulated materials contained within a high grade anodized aluminum filter ring. Each ExpoDisc's filter combination is adjusted by hand to achieve its neutrality. To ensure that every ExpoDisc is neutral, we measure and calibrate each ExpoDisc at our California facility for 18% light transmission and neutrality across the visible spectrum (400nm to 700nm). This 18% light transmission is ideal for setting a custom white balance, as well as metering for incident exposures in ambient light.
The ExpoDisc can be used with any digital camera with a custom white balance capability, including all digital SLRs and most point & shoot cameras. The ExpoDisc works with all major camera brands, including: Canon, Nikon, Sony, Pentax, Olympus, Samsung, Lumix, and Leica.
Getting great color with the ExpoDisc is easy. To set a custom white balance with the ExpoDisc, simply place the disc in front of your lens and follow your camera’s custom white balance procedure to capture an incident light reading through it. For most cameras, this procedure takes about 15 seconds. That’s it. If you’re shooting JPEG you’re done. And if you’re shooting RAW, simply download your images as shot and save yourself valuable time correcting color. No special software, and no post processing required.
Yes, the ExpoDisc can be used to quickly white balance any digital video camera with a custom white balance function. White balancing your video camera with an ExpoDisc will save valuable time in the editing room adjusting for color casts and inconsistent color.
The ExpoDisc was designed to make white balancing your camera easy. To help accomplish this, the ExpoDisc quickly attaches to the lens using an innovative friction mount design. When gently pushed into a threaded lens or filter, three small spring loaded ball bearings located around the filter ring slide over the lens threads to hold the filter in position until removed.
No, if you have multiple lenses you can purchase an ExpoDisc to fit your largest lens. When using smaller lenses, simply hold your larger ExpoDisc flush over the end of the smaller lens.
ExpoDisc Professional Custom White Balance Filters are available in standard filter sizes, including 52mm, 58mm, 62mm, 67mm, 72mm, 77mm, 82mm, as well as 4x5.65 Video Format Filters.
Every ExpoDisc is individually hand calibrated, tested and certified in U.S.A.
Even the best digital cameras struggle with consistently reproducing accurate color. Images shot with incorrect white balance may have unnatural looking red, yellow or blue tints that are time consuming and difficult to correct.
To help photographers cope with this problem, digital camera manufacturers have designed their cameras with multiple white balance functions, including Custom White Balance, Automatic White Balance (AWB), and factory Preset color temperature settings for Sun, Shade, Tungsten, Fluorescent, Flash, and Cloudy. When shooting, photographers must select one of the camera's fixed white balance settings to apply in-camera, or to apply later in post processing if using the RAW file format.
Unfortunately, Auto White Balance (AWB) often produces maddeningly inconsistent color results, and the color temperatures assigned to the camera's Preset white balance settings often do not reflect real world lighting conditions, causing a color-cast.
Using the Custom White Balance function remains the most reliable way to consistently reproduce accurate, balanced color in digital cameras. The custom white balance function eliminates the inconsistencies of AWB and the gross generality of factory Preset color temperatures because it allows the user to calibrate the camera to an exact color temperature at image capture. The custom white balance procedure requires a neutral reference like the ExpoDisc to measure the color of light accurately.
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Most Helpful Customer Reviews
39 of 39 people found the following review helpful:
5.0 out of 5 stars
An amazing tool for obtaining correct color balance.,
By Sam (USA) - See all my reviews
This review is from: ExpoImaging ExpoDisc 77mm Digital White Balance Filter - Neutral (Electronics)
I don't remember how I came to learn about this tool, but I bought it in a store for my Nikon D300 without reading any reviews. I did try it out in the store and I was immediately impressed with the results so I bought it on the spot.The disk is amazingly well packaged. It's packaged just like an iPod that I received some years back. It doesn't have the scrimpy, we-don't-care Made-In-China feel. It comes with a lanyard, a semi-rigid pouch that you can attach to your belt, a CD with all of the PDF instructions in multiple languages and a how-to video. Their web-site also has instructions on how to set the Nikon D300 pre settings. For years, from the time I got my first DSLR I've been plagued by color balance issues. It seems that I have to color correct each and every photograph in Photoshop. I shoot in RAW so that I have more control but it takes so much more work and time. I'm also not very good with color correctly with PS. I have all the instructions and I follow them carefully, but I always had problems getting the hang of it. I own gray cards but they're bulky and I don't walk around with one. I also haven't had very good luck with them either. I'm sure it's my technique but I never did get the hang of it. Shooting under artificial light is a real pain. Auto WB never really works. I first tried the ExpoDisk in a room lit with CFs (Compact Fluorescent) bulbs. I used the ExpoDisk as directed and I received absolutely perfect results the first time. Then I tried another room lit with LEDs. Again, perfect results. I put a Gretamacbeth colorchecker chart in each of my test shots. Every time, the whites are whites and the blacks are black. Zero color cast. I've never been able to photograph granite and achieve the correct color. After using the ExpoDisk, the granite color perfectly matches the first time. When photographing faces, I'm utterly clueless obtaining the correct tones unless I have a Gretamacbeth colorchecker chart in the photograph and fiddle around with Photoshop. Again, ExpoDisk to the rescue. Maybe it's the camera or maybe it's me, but I also have problems with color casts using a flash with the color balance set to flash. The ExpoDisk washed those problems away. Shooting under different lighting sources is a challenge. Which do I aim at? Unfortunately, the ExpoDisk never addresses that issue. I probably have to use colored gels on the flash (I have the SB-900 and SB-800's) to neutralize the fluorescent bulbs. I don't intend to use this while casually walking around but when I want to be certain that the color balance is perfect, then I use the ExpoDisk. Even at 77mm (the size of my largest lens so that it will fit all my other lenses) it's small enough to carry around in my pocket. I don't know if I'm dorky enough to put it on my belt. The hardest time I had with this was getting the lanyard cord through the hole. The only way I could get that thick cord through the tiny hole was to take a sewing thread to make a loop and pull the lanyard cord through the hole. I've spent thousands of dollars on camera equipment but I've had so many problems getting the color balance correct and this relatively small investment has already saved me a lot of grief. So perhaps I'm incompetent with Photoshop and gray cards, but this resolves so many of my problems to begin with. I can now shoot in RAW/JPG and directly use the JPGs when I don't need to adjust the exposure. Another time saver. I strongly recommend the ExpoDisk if you're serious about photography and want perfect color balance the first time.
39 of 39 people found the following review helpful:
5.0 out of 5 stars
Absolutely great time saver. Very accurate. Easy to use.,
By ppmd "Professional" (Arizona, USA) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: ExpoImaging ExpoDisc 77mm Digital White Balance Filter - Neutral (Electronics)
If you struggle trying to "fix" your images' white balance after your digital capture, this item is your answer. Put it on over your lens, point it toward the dominant light source (such as that funky incandescent / fluorescent light mixture in most homes), take a photo, and set the Custom White Balance in your camera. That's it! I have captured photos using home/indoor lighting, stage lighting, etc. NO MORE TWEAKING WHITE BALANCE IN PHOTOSHOP! It's dead-on every time.I take this with me wherever I know there will be mixed lighting and use it before I photograph. You will be impressed as I am.
27 of 27 people found the following review helpful:
5.0 out of 5 stars
WOW! Images are so much more pleasing to look at when they don't have color casts!,
By
This review is from: ExpoImaging ExpoDisc 77mm Digital White Balance Filter - Neutral (Electronics)
I read a lot of reviews of the expo disc and decided to give it a try. It is so easy to use and the results are sooooo much better than auto white balance. Like anything else in this world, it is only a tool; it doesn't do miracles. But, when it is used correctly, it helps make your photos look fantastic. Initially, I hated having to pay $100 dollars for it. I thought, "What a rip-off for such a little lens" But, after I saw the results I quickly realized how valuable it is to me. Once you get accurate colors, you'll never want to go back to auto and presets again!!! Imagine being able to shoot jpgs that have correct color. I hate shooting Raw because the file sizes are huge and there is always the extra step of converting them to a format that anyone can view. When I use the expo disc I can get the color right the first time and not have to sit in front of a computer tweaking the color of thousands of photos! Even if you like to shoot Raw, it still saves you time because you won't have to edit the white balance on every photo taken indoors.This is a lot more convenient than using a gray card and it is more accurate.
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