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Exporting: The Definitive Guide to Selling Abroad Profitably 2013th Edition
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Top Customer Reviews
Throughout the book Delaney keeps returning to a few key messages. Perhaps the most important is that "exporting is imperative" — all businesses today operate in an interconnected global marketplace, and those that neglect exporting are fated to fall inexorably behind the local and global competition. Fortunately, modern technologies have opened up tremendous global opportunities that were never available to the small businesses of previous generations. All it takes is a "global mindset" — adaptability, an adventuresome spirit, openness to cultural differences and different ways of doing things, and a certain degree of comfort with unknowns and uncertainties.
Delaney is particularly strong in addressing the potential of e-commerce to open up new international business opportunities. Her section on online marketing covers both branded marketplaces like Amazon and eBay and stand-alone shopping systems. There are also chapters on social media, mobile communications, and worldwide marketing. In today's world any business with a website can become an "accidental exporter.Read more ›
The real world, nuts and bolts kind of advice and information it contains will save you money and time - and make you a more effective exporter.
Laurel's wisdom is based on decades of personal experience coaching business owners as they begin to manage the exporting process. Her style is practical, persuasive and fun. You have everything to gain and nothing to lose* by reading this exceptional book.
* A word of advice: don't let your copy out of your hands or you WILL lose it! Keep an extra copy on hand for recommendation purposes, and TREASURE your own.
Most Recent Customer Reviews
Having known Laurel Delaney for years and recognized that Laurel is THE expert on exporting, or as I like to refer to her, the "Export Expert," I expected this book to be... Read morePublished 4 months ago by Jeff Steele
Are you looking to start your own import Export business? If so, this book is the best guide to get you started. Read morePublished 9 months ago by Habobiz
If you are starting your due diligance or are going to start an export business this book is really helpful. Read morePublished 10 months ago by Dena Darroch
I admire this book for its depth, simplicity and practicality. It's a treasure trove of condensed knowledge across all the facets of exporting. Read morePublished 11 months ago by Oleh Myroshnichenko
This is what the future of exporting looks like. This book is indispensable for anyone who is interested in growing their business through exports. Read morePublished 11 months ago by Karen Barnett
As the manufacturer of CPG products, finding a way to expand our business is vitally important. We know that exporting is complex but with this book, Laurel Delaney makes you feel... Read morePublished 11 months ago by Alison G.
I have been meaning to write this review for about a year, but to be honest, I have been too busy applying the information to my business and growing my company’s export... Read morePublished 13 months ago by Miranda
Within the first few sentences, it becomes very apparent that Laurel has a vast amount of knowledge and experience in regards to the Exporting business. Read morePublished 14 months ago by Cecilia Santiago
This book is packed with helpful and relevant information. I originally bought the kindle version but decided, after I got reading it, that I needed the book so I could mark it up... Read morePublished 15 months ago by Ellen Clubb