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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) Hardcover – January 28, 2011

ISBN-13: 978-0199744336 ISBN-10: 0199744335 Edition: 1st
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Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) + The Design of Business: Why Design Thinking is the Next Competitive Advantage + 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
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Editorial Reviews

Review


Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis will engage your brain six ways from Sunday, while the practical, actionable methods will change your process immediately. We have needed this book!


Steve Portigal
Principal, Portigal Consulting


Structured in three logical parts - theory, business value, and practical guidelines - Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions.

Mark Vanderbeeken
Senior Partner, Experientia


"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." -- PsycCRITIQUES


About the Author

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship and large-scale industry disruption. He has worked extensively with both startups and Fortune 500 clients, and he has a breadth of experience in consumer electronics, mobility, web services, supply chain management, demand planning, and customer-relationship management. He has worked with big-brand clients such as AT&T, HP, Nielsen, Bristol-Myers Squibb, Ford, IBM, Palm and other leaders of the Global 2000, as well as with startups like Socialware, Spredfast, Vast, Attivio, and more.

Jon has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM.

Jon is the author of the book Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, and Wicked Problems: Problems Worth Solving, published by Austin Center for Design.
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Product Details

  • Series: Human Technology Interaction Series
  • Hardcover: 208 pages
  • Publisher: Oxford University Press; 1 edition (January 28, 2011)
  • Language: English
  • ISBN-10: 0199744335
  • ISBN-13: 978-0199744336
  • Product Dimensions: 9.3 x 1 x 6.4 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #399,842 in Books (See Top 100 in Books)

More About the Author

Jon Kolko is Vice President of Consumer Design at Blackboard; he joined Blackboard with the acquisition of MyEdu, a startup focused on helping students succeed in college and get jobs. Jon is also the Founder and Director of Austin Center for Design. His work focuses on bringing the power of design to social enterprises, with an emphasis on entrepreneurship. He has worked extensively with both startups and Fortune 500 companies, and he's most interested in humanizing educational technology.

Jon has previously held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director at frog design, a global innovation firm. He has been a Professor of Interaction and Industrial Design at the Savannah College of Art and Design, where he was instrumental in building both the Interaction and Industrial Design undergraduate and graduate programs. Jon has also held the role of Director for the Interaction Design Association (IxDA), and Editor-in-Chief of interactions magazine, published by the ACM. He is regularly asked to participate in high-profile conferences and judged design events, including the 2013 Cooper-Hewitt National Design Awards. He has taught at the University of Texas at Austin, the Center for Design Studies of Monterrey, in Mexico, and Malmö University, in Sweden.

Jon is the author of three books: Thoughts on Interaction Design, published by Morgan Kaufmann, Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis, published by Oxford University Press, and Wicked Problems: Problems Worth Solving, published by Austin Center for Design. His fourth book, Well Designed: How to use Empathy to Create Products People Love will be published by Harvard Business Review Press in November, 2014.

Customer Reviews

3.4 out of 5 stars
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Most Helpful Customer Reviews

10 of 12 people found the following review helpful By David W. Gray on February 1, 2011
Format: Hardcover Verified Purchase
An excellent book that provides what most books don't: theory and principles backed up by practical examples and clear guidance on how to execute. It's a book for those who not only want to understand but want to do. "Exposing the Magic of Design" will help those who want to create design-centric organizations and lead their industries.
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1 of 1 people found the following review helpful By zaxmyth on April 12, 2014
Format: Kindle Edition Verified Purchase
very valuable collection of ideas and methods for making synthesis a meaningful, repeatable and explainable part of the design process.
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1 of 1 people found the following review helpful By A. Fineman on February 17, 2014
Format: Hardcover
I've read a lot of articles, blog posts, etc. on topics related to this, and I give Mr. Kolko a lot of credit for being concise, straightforward, and as concrete as possible in most sections.

I think the book would be very useful to someone who is interested in a career in design research, but wants to learn what it entails exactly. There are several case studies written by people in industry about methods they use in business.
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15 of 22 people found the following review helpful By BizDiz on February 23, 2011
Format: Hardcover Verified Purchase
Jon is recycling his old essays/articles in a book form. I was highly disappointed after 1 year of waiting to read this book. You can find better articles/info on net for free. I would give him 1 and half stars rating to cover design synthesis in his book.
I bought this book based on Jon's and Oxford's reputation. However, both failed terribly to deliver a value. Not worth spending $36 for 2 or 3 good articles that you can get on internet for free. I would give 3 stars if they set price less than $10.
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1 of 4 people found the following review helpful By T.D. on October 21, 2014
Format: Kindle Edition Verified Purchase
WARNING! I returned this e-book because it was not compatible with any of my Kindle devices--a DX or 2nd-gen, Kindle. It was only compatible with Kindle for PC. If I wanted to read on my desktop, I wouldn't have bought a Kindle in the first place. I only discovered this when I tried to Manage my Content.

One star for the incompatibility--no reflection on the content. (I thought the content would be OK, so I bought the book :) .) I'd appreciate some kind of warning somewhere on the page...and hope this doesn't happen again.
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