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Extra Money Answer: How to Create, Promote, and Monetize an Affiliate Site Paperback – June 3, 2013

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Editorial Reviews

About the Author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine. He authored the books Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

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Product Details

  • Paperback: 144 pages
  • Publisher: CreateSpace Independent Publishing Platform (June 3, 2013)
  • Language: English
  • ISBN-10: 1490348859
  • ISBN-13: 978-1490348858
  • Product Dimensions: 8.5 x 0.3 x 11 inches
  • Shipping Weight: 15.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #2,319,059 in Books (See Top 100 in Books)

More About the Author

Shawn Collins has been an affiliate marketer since 1997 with a number of active affiliate projects, and a decade of affiliate management under his belt. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry and Co-Editor-in-Chief of FeedFront Magazine.

He authored the books Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, Extra Money Answer and Successful Affiliate Marketing for Merchants, and was an editor and contributor to Internet Marketing from the Real Experts. Also, he publishes the annual AffStat affiliate marketing benchmark reports.

Shawn blogs daily on affiliate marketing at Affiliate Tip and co-hosts the weekly 7 Minutes in Affiliate Heaven podcast on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.

Customer Reviews

Most Helpful Customer Reviews

22 of 22 people found the following review helpful By Scott Social Media Allen on February 25, 2013
Format: Kindle Edition
The #1 thing that gets in the way of most people in terms of making money online is fear...fear that you're going to waste your time, get taken advantage of, not know what to do, and ultimately not making any money. Most people kind of need their hand held through the process. If that's you, then this book is for you. It takes you through every single step of how to choose a topic, get a domain, set up a website, create and curate content, promote your site, etc. -- all for what... $3? That's a steal.

The only reason I didn't give this book 5 stars is that I have some issues with some of the suggestions. For example, I would never recommend GoDaddy. I used them for years, because they were "good enough". But even ignoring all the politics / privacy / ethics issues, I've simply found too many times that they do weird, non-standard things, plus the fact that I got sick of being constantly upsold other services when I'm just trying to manage my stuff. There are numerous better options, at better prices, with better service. Frankly, while at a later date you may want to have your domains and your hosting separate, for newbies it's a LOT easier to just get them both at the same place...definitely saves a couple of steps and may even save you some money.

For a WordPress theme, Thesis is decent, but it's also $87 for the basic theme, and that's $87 more you have to make before you start turning a profit. There are tons of great free themes available. I'm personally a big fan of Atahualpa, which is the most downloaded free theme. It's particularly great because you don't have to edit theme files to put in custom CSS, or even to create your own widget areas.
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9 of 9 people found the following review helpful By P. Koning on February 22, 2013
Format: Kindle Edition
Shawn does a great job balancing the practical aspects of starting and affiliate site, and all the other key factors such as topic selection, getting traffic, and tracking results.

In the book intro he tells experienced affiliates that this isn't for them, but I disagree. I've been an affiliate for over 5 years and still found some nuggets of gold that I didn't know - such as creative use of Facebook ads and some social media tools.

I was a little confused at first because some links in each Chapter take you to a protected member area on his site for is book. But then I realized that the area is free for book buyers. A short explanation re how the site and book work together would have helped in the beginning. Knowing Shawn he will add that soon :)

All in all this was an easy read with lots of real examples and pictures too. I have no hesitation in recommending Extra Money Answer to anyone interested in affiliate marketing - experienced or not.

5 thumbs up!

-Peter Koning, President Entra Marketing Ltd and founder Affiliate-Software-Review.com
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9 of 9 people found the following review helpful By Jeremy Palmer on March 28, 2013
Format: Kindle Edition Verified Purchase
I've been in the affiliate marketing industry for over 10 years. I've read dozens of books, and even wrote my own guide 7 years ago. When I purchased this book, I tried to read it as a beginner would.

To my surprise there were helpful tips for both beginner and intermediate affiliate marketers. I ended up bookmarking several pages and passages on my e-reader.

The book contains several practical tips that will help any beginner get started. The book isn't full of hype like so many books in this category. Shawn lays out a simple roadmap that anyone can follow.

If you're brand new to the affiliate game, or having a hard time getting through the initial stages of growing your business, I highly recommend this book.
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Format: Kindle Edition
This book is a great resource. I'd recommend it as a guide through the process of setting up a website and then building its revenue theough affiliate marketing.

There are step by step instructions that are not so detailed as to make you want to watch grass grow, but not so vague as to make you wonder if there is a catch or trick that you missed.

Shawn lays out the steps simply and in a straight forward manner. Ay reader might easily find alternative methods from time to time as he leaves pleanty of room for research, updates, and experimentation.

Put simply, I've guided many people through some of the topics covered by Shawn, but I too still learned quite a lot from this book and I've been doing this for about seven years.

That is why I say Shawn makes a false claim when he tells experienced people to read no further. Ignore than warning and continue. You might read a thing or two you already know, but odds are you will find something very useful. I met Shawn about 4-5 years ago, so I knew right away that I was probably gong to be able to learn something new from a guy that has been working at this twice as long, if not more than I have.

Final point: I've read quite a bit by others in this industry and personally I felt like Shawn was sharing very good advice. It was trustworthy and not subject to the motivations sometimes held in reserve by 'gurus' sellng a training package or something. This was just sweet and simple and useful.
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