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In fact, cases such as Tulipomania in 1624--when Tulip bulbs traded at a higher price than gold--suggest the existence of what I would dub "Mackay's Law of Mass Action:" when it comes to the effect of social behavior on the intelligence of individuals, 1+1 is often less than 2, and sometimes considerably less than 0. --This text refers to an out of print or unavailable edition of this title.
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Charles Mackay first details France's Mississippi Scheme & England's South Sea Bubble (from the early 1700's). Then he covers the famous Dutch "tulipomania" of the 1600's. These are all enjoyable reports of financial manias and their aftermaths (though the South Sea Bubble chapter dragged on a bit). But the financial reader will be surprised when she realizes she's still only 100 pages into a 700 page book! Mackay proceeds to cover:
Alchemy - 150 pages of exhaustive (& exhausting) detail of hobbyists & serious investors who were convinced they could turn base metals into gold, if only they could find the right ancient recipe & stoke their workshop cauldrons just a little bit hotter.
The Crusades - 100 pages that prove that modern Islamic fundamentalists did not invent the idea of a "holy war". I had no idea the Crusades came out of official harassment of Y1K religious pilgrims! Remember this: If your country is being inundated with religious pilgrims, just try to think of them as a tourist opportunity. You don't want to get them angry!
The Witch Mania - 100pp. This section was unexpectedly chilling. As I read about European witch trials of the 1400s-1600s, I kept thinking of our recent satanic child abuse trials. It's all been done before: The wild unprovable accusations, including eating dead babies; trusting unreliable witnesses specifically BECAUSE of the severity of the charges; False Memory Syndrome. At least the rack & Trial by Ordeal are no longer recognized as valid forensic techniques.
... Read more ›While Mackay's points about the irrationality of crowds are useful for the investor, these "lessons" about Dutch tulips and other financial manias are cliches today. You need not read this book to find out about them. This book's true value lies in its comprehensive history and analyses of other fads, hoaxes, and "manias," most of which have, fittingly enough, been forgotten today.
Of the book's 740 pages, the first 100 or so deal with economic bubbles - these initial chapters are relatively engaging and easy to read. In comparison, the following 150 page are simply a LIST of famous alchemists, with a few brief anecdotes about each one. The other subjects covered later on, prophecies, fortunes telling etc. suffer from the same problem. The book contains no analysis, it merely offers a collection of anecdotes, some amusing some not.
The book is written in archaic language, with Latin and French phrases interspersed throughout it. Occasionally, entire Latin paragraphs are used with no English translation. I read a lot, and this is the first book in many years that I was not able to finish.
There is one positive thing I can say about this book: it is a fascinating example of 19th century writing. The approach to the subject matter, the narrative tone and the language used were very instructive and interesting for me. Nevertheless, I was only able to make it to page 323 before giving up. For the casual reader I would suggest more modern books on the topics covered. For example: Tulipomania by Mike Dash is a great book about the Tulip trade Bubble of 1636.