93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!) [Audiobook] [Audio CD]

Jay Abraham (Author)

Book Description

Publication Date: 1997

This program contains highly detailed explanations and experiences that 93 past attendees of my Mastermind seminars have successfully employed to develop referral systems for their hugely successful businesses. By listening to them, by hearing what they say, by learning what they've done, you'll come to know how to apply, adapt, adopt, and incorporate nearly 100 different referral systems into a powerful, referral-producing money machine of your own. All of this information comes from the very people who used and developed or refined them to such great benefit themselves! These are real world, success-proven, profit-certain strategies that are currently accounting for over $150 million in sales and profits. And, with 93 Extraordinary Referral Systems, you'll also receive the extensive, supremely useful implementation and action-planning guidebook called "Turning Customers and Clients Into a 24-Hour No-Cost Sales Force." It is perfect for formulating and formalizing referral systems into your own optimal business strategy. This is must have sales training program for any sales person, sales manager or marketer.

Product Details

• Audio CD
• Publisher: Nightingale-Conant Corporation (1997)
• Language: English
• ASIN: B000MQZS2W
• Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #2,009,235 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Referral-Based Businesses Are More Profitable, March 25, 2006

By 

Carmen Matthews "The Serene Samurai" (San Diego, California) - See all my reviews
(REAL NAME)   

Having benefitted from "The Mastermind Marketing System," by Jay Abraham, I wondered what "93 Extraordinary Referral Systems" could have.

While the CD's and printed material in the referral program are significantly unlike what's in "The Mastermind Marketing System," the referral system is reminder of how important it is to count upon "who you and others know."

If you believe in the saying, "Everyone knows at least 250 people," you will appreciate the power of this CD program.

By asking someone who you know, "Who do you know who ..., ..., and ...?" you are being specific, and helping others to help you to create a 24-hour, no cost sales force.

Before asking this question, here are some things that you will need to do:

1. Decide who your ideal client would be (profession,
education, value system, location, etc.);

2. Decide why your service or product is ideal for this client;

3. Know how you are different and better than your
competitors, and why;

4. Put yourself in check, recognizing your passion for your
product or service;

5. Decide, in advance, what you will do for the person who
refers business to you (something that he or she would
appreciate). Be sure that what you want to give
them is what will benefit them, not you;

6. Consider getting referrals from your competitors, by coming
up with a reason why this is mutually benefitual - and have
the chutzpah to contact them with your well-thought out
idea;

7. Identify three benefits that the person making the referral
will gain, by making a referral;

8. Be prepared for resistence, which you can counter with a
brief, compassionate response, followed with questions that
guide this prospective referrer to want to give you a
referral;

After gathering this information, and prior to approaching someone for a referral, format your request, in your head, so that in less than 30 seconds, you can ask for this referral, and get it.

Caveat: Be sure that the person who you are asking for a referral is someone who understands the true value and meaning of referrals. Mutual appreciation of reciprocity is key.

I was surprised in listening to and reading this material for the following reasons:

1. There is a great deal of mention about "customers" and
not "clients." The "The Mastermind Marketing System"
encourages listeners to think of those who they are doing
business with as "clients," people who not only buy from
you, but with whom you are a trusted advisor.

2. There was a great deal of mention about Rolodexes, and
other pre-Black Berry technology; yet, this was published
in 2004.

Aside from these two points, this is an excellent tool.

5 of 5 people found the following review helpful:

2.0 out of 5 stars Anecdotal "Evidence", June 16, 2007

By 

Kids DDS "Manager" (Las Vegas) - See all my reviews

This review is from: 93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!) (Audio CD)

Jay Abraham is exalted as the most highly paid consultant in the country.

It is unfortunate that this series of Audio CD's is merely 93 anecdotes by business owners. It had almost no words by Jay Abraham himself, other than as a moderator. I was very disappointed.

I have purchased several quality products from Nightingale-Conant in the past several months and have to say this product did not meet their usual quality.

Ironically, this program was twice as expensive as most Nightingale-Conant products. You do not always get what you pay for.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Treasure Chest of Info!, April 11, 2008

By 

Pb Management "mglgamer" (San Diego) - See all my reviews
(REAL NAME)   

This review is from: 93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!) (Audio CD)

Unlike the other reviewer I found A TON of ideas for building a referral base business. If you never been through traditional sales referral methods taught by many others then this set of CD's are not for you, but if you been learn some referral methods this is the one package to get! On the business battlefield the survivors rarely talk, here they do! I love these CD's, now my wife is listening to them and likes them as well (she is a tough critic).

Anyway, yes be nice if Jay talk more, but since I have other recordings with him on it I found it useful listening to 93 people that make it work!