Customer Reviews

93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!)

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Having benefitted from "The Mastermind Marketing System," by Jay Abraham, I wondered what "93 Extraordinary Referral Systems" could have.

While the CD's and printed material in the referral program are significantly unlike what's in "The Mastermind Marketing System," the referral system is reminder of how important it is to count upon "who you and others know."

If you believe in the saying, "Everyone knows at least 250 people," you will appreciate the power of this CD program.

By asking someone who you know, "Who do you know who ..., ..., and ...?" you are being specific, and helping others to help you to create a 24-hour, no cost sales force.

Before asking this question, here are some things that you will need to do:

1. Decide who your ideal client would be (profession,
education, value system, location, etc.);

2. Decide why your service or product is ideal for this client;

3. Know how you are different and better than your
competitors, and why;

4. Put yourself in check, recognizing your passion for your
product or service;

5. Decide, in advance, what you will do for the person who
refers business to you (something that he or she would
appreciate). Be sure that what you want to give
them is what will benefit them, not you;

6. Consider getting referrals from your competitors, by coming
up with a reason why this is mutually benefitual - and have
the chutzpah to contact them with your well-thought out
idea;

7. Identify three benefits that the person making the referral
will gain, by making a referral;

8. Be prepared for resistence, which you can counter with a
brief, compassionate response, followed with questions that
guide this prospective referrer to want to give you a
referral;

After gathering this information, and prior to approaching someone for a referral, format your request, in your head, so that in less than 30 seconds, you can ask for this referral, and get it.

Caveat: Be sure that the person who you are asking for a referral is someone who understands the true value and meaning of referrals. Mutual appreciation of reciprocity is key.

I was surprised in listening to and reading this material for the following reasons:

1. There is a great deal of mention about "customers" and
not "clients." The "The Mastermind Marketing System"
encourages listeners to think of those who they are doing
business with as "clients," people who not only buy from
you, but with whom you are a trusted advisor.

2. There was a great deal of mention about Rolodexes, and
other pre-Black Berry technology; yet, this was published
in 2004.

Aside from these two points, this is an excellent tool.

Jay Abraham is exalted as the most highly paid consultant in the country.

It is unfortunate that this series of Audio CD's is merely 93 anecdotes by business owners. It had almost no words by Jay Abraham himself, other than as a moderator. I was very disappointed.

I have purchased several quality products from Nightingale-Conant in the past several months and have to say this product did not meet their usual quality.

Ironically, this program was twice as expensive as most Nightingale-Conant products. You do not always get what you pay for.

Unlike the other reviewer I found A TON of ideas for building a referral base business. If you never been through traditional sales referral methods taught by many others then this set of CD's are not for you, but if you been learn some referral methods this is the one package to get! On the business battlefield the survivors rarely talk, here they do! I love these CD's, now my wife is listening to them and likes them as well (she is a tough critic).

Anyway, yes be nice if Jay talk more, but since I have other recordings with him on it I found it useful listening to 93 people that make it work!

This program is a very well structured set of tools that will help your biz grow.
Strongly recomended!

Lots of creative ideas. I have listened to it only once. My second time I will take notes. To many marketing sugestions to try and memorize.

This program is stunningly disappointing.

It only had the audio recording of one section of Jay Abraham's seminar. The audio quality was poor. Worse, it only had the participants' boring reciting of their "referral" experiences. There was no context, background, methodology to help the readers for application purposes. Therefore, this program is entirely unuseful.

Nightingale Conant usually produces high quality programs. I was surprised by this program, frankly.

NC should be savvy enough not to let this "marketing expert" to exploit its hard-earned distribution channel to pull a fast one and make a quick buck at the expense of its reputation.

That's right I'd like to refer this audio album to you. Not because I like the art of referring and getting referrals but truthfuly because I love it. Hopefully you'll love it more after you get these examples and put them to work.

What Jay has put together here is wonderfully filled to the brim with Jay's great input but simultaneously running over with not just 10 but a whopping 93 other referral systems used by some very successful business people from all over.

Jay allows them to talk about their referral process on their own. This is neat but also shows Jays confidence in his ability to let his audience participants run without a script. Being a speaker myself I know most speakers can't do this or let me say allow this to happen because they're not sure where the audience will go. This really shows Jay's advance ability to not only speak but to direct the conversation in ways that keeps it flowing.

As a Nightingale Conant Author I've listened to a ton of cassette tapes and an equal amount of CD's. My knowledge of self development and professional development products are extensive and I would be inappropriately inconsiderate not to refer this 1 series of messages to you. The question is are you really ready for 93 referral methods? Or should I say will you at least try a dozen of these to save your business from failing? Well it's worth a try.

Is their anything else I can do for you?

Your Servant,

Deremiah