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The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years [Hardcover]

James Canton (Author)
3.4 out of 5 stars  See all reviews (17 customer reviews)


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Book Description

September 21, 2006

Dr. James Canton, a renowned futurist, CEO of the Institute for Global Futures, and Fortune 1000 advisor, charts a course to steer you through the volatile changes that lie 5, 10, and 20 years ahead. The Extreme Future is this generation’s Future Shock, Alvin Toffler’s classic book on what’s next and how to prepare for tomorrow.

Get ready for fast, radical and complex change. Get ready for the Extreme Future. Our world is constantly buffeted by new and dramatic changes that we can’t fully grasp. No one is fully prepared for the challenges, crises and risks that lie ahead. The Extreme Future is a blueprint for what’s next and how to navigate these changes.

An advisor to three White House’s spanning more than 30 years, Dr. Canton challenges us that with the right information about future trends it is possible to identify probable outcomes.  It is possible, with the right information to navigate the Extreme Future.

The book covers the following major trends:

  • How climate change and energy trends will reshape the planet
  • How shifting population trends will transform the workforce
  • How radical innovation trends will competitively drive business
  • How astounding medicine trends will enhance people’s life
  • How dangerous terrorism trends will threaten the individual.
  • How the rise of China will bring on a new global power struggle

The answers to these questions are not only available, but contained within these pages.  The Extreme Future is the forecasting handbook for the twenty-first century.



Editorial Reviews

From Publishers Weekly

Canton's background in future-planning consultancy began when he studied under Alvin Toffler in the 1970s—and it shows in this big-picture take on the world of tomorrow. Taken individually, none of the trends Canton believes will shape the upcoming decades are surprising: major crises brought on by energy shortages and climate change; economic transformation wrought by globalization; and the "war on terror" has barely started. But he recognizes that the future is created by a "convergence" in which these developments interact. Canton's imagination runs in a dozen directions at once, peppering the margins of his vision with media headlines and short vignettes from a science-fictional future. Some of these are more believable than others—hydrogen-based energy systems by 2040, sure, but drugs that will keep us from even thinking antigovernment thoughts? Canton's goal, however, isn't predicting, it's convincing Americans to take a more active role in envisioning and safeguarding the 21st century before somebody else does. His lively scenarios are designed to spark debates, and they surely will. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Canton, global futurist and business advisor, offers a forecasting road map for the twenty-first century that includes 10 top trends of the extreme future. These trends are the critical role of energy; information technology and networks; biotechnology; the manipulation of matter at the atomic scale (producing new drugs, fuels, materials, and machines); and the use of devices, drugs, and materials to heal and enhance mental performance. Other trends are the emerging workforce, which will be more multicultural, female, and Hispanic; longer and healthier lives; the critical importance of science; major threats, including hackers, terrorists, and mind control; and the new realities of global trade and competition. Finally, he cites preparation for increased global warming, the struggle for human rights and individual freedom, and the consequences of future interaction between America and China. Canton is optimistic about the future and believes Americans in general are, too. He observes, "They inspire change and innovation, creating a vision that suggests what is coming next will be good." Important and fascinating perspective! Mary Whaley
Copyright © American Library Association. All rights reserved

Product Details

  • Reading level: Ages 18 and up
  • Hardcover: 384 pages
  • Publisher: Dutton Adult (September 21, 2006)
  • Language: English
  • ISBN-10: 0525949380
  • ISBN-13: 978-0525949381
  • Product Dimensions: 9.3 x 6.2 x 1.3 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 3.4 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #709,402 in Books (See Top 100 in Books)

More About the Author

James Canton, Ph.D.

Futurist, Author and Visionary Business Advisor
www.FutureGuru.com

Dr. James Canton is a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor. For over 30 years, he has been insightfully predicting the key trends that have shaped our world. He is a leading authority on future trends in innovation and The Economist recognizes him as one of the leading futurists, worldwide. He is the author of The Extreme Future: The Top Trends That Will Reshape the World in the 21st Century, Dutton 2006, and Technofutures: How Leading-Edge Innovations Will Transform Business in the 21st Century, Next Millennium Press, 2004.

Dr. Canton is CEO and Chairman of the Institute for Global Futures, a leading think tank he founded in 1990 that advises business and government on future trends. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, population, life sciences, energy, security, workforce, climate change and globalization. From a broad range of industries, clients include: IBM, BP, Intel, Philips, General Electric, Hewlett Packard, Boeing, FedEx, and Proctor & Gamble. He is a Senior Fellow at the Center for Research in Innovation at Northwestern's Kellogg School of Management and on the advisory board of the Corporate Eco Forum. He has advised three White House Administrations, the National Science Foundation and MIT's Media Lab, Europe.

Recognized as "one of the top presenters in the 21st century" by Successful Meetings Magazine, Dr. Canton is a highly sought-after keynote presenter. He has spoken to thousands of organizations on five continents. He is noted for his fascinating, informative, dynamic and entertaining keynotes.

A frequent guest of the media, Dr. Canton is a commentator on CNN. He was named "the Digital Guru" by CNN and "Dr. Future" by Yahoo. Dr. Canton's media coverage has included CNBC, Fox, PBS, ABC, Fortune, The Wall Street Journal, The Economist, Bloomberg Report, The New York Times, US News and World Report, CEO, CIO and CFO Magazines. His Global Futurist blog is followed by a world-wide audience.

Dr. Canton serves as Co-chairman of the Futures and Forecasting Track at Singularity University. Singularity University is educating a new generation of leaders to use advanced technologies to transform the planet for the better. This first year of the program has brought together an outstanding faculty to enable the leaders of tomorrow

 

Customer Reviews

17 Reviews
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Average Customer Review
3.4 out of 5 stars (17 customer reviews)
 
 
 
 
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52 of 57 people found the following review helpful:
3.0 out of 5 stars Highly speculative, November 9, 2006
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This review is from: The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years (Hardcover)
The author makes many speculative and outlandish predictions of the future. His sheer number of intuitive predictions will allow him to be right on many matters, but very off on some.

What is lacking are analysis and technical details of why the future will be the way the author claims. For example, he claims lack of energy supply and technological progress will bring forth an age of hydrogen powered cars and fusion nuclear reactors. Yet, he provides no technical reasons why these two technologies will dominate the energy industry. Just how will we manage to produce hydrogen in large concentration and quantities which will be cost effective when it takes MORE energy to produce concenttrated hydrogen today than the energy value of the hydrogen themselves? Also, since when was controlled nuclear fusion reactors even possible? An explaination of how we will overcome the technical hurdles is missing throughout this book.

Some of the claims are downright outlandish. For example, the author claims we will have teleporter which will transfer objects throughout the globe. Again, the missing piece is of any scientific backing or explaination.

Some of the predictions are based on facts, and therefore, have strong predictive value. For example, the author claims that we will have a skilled worker shortage well into 2025 and beyond. This is based on a solid demographic data which indicates that we will have a shrinking workforce of suitable age in America.

Finally, the author is a PhD, but he never says on what subject. He also seems to compare himself to Da Vinci.....He claims many of his previous predictions were right on target. But I imagine many of his predictions were dead off target as well. The sheer number of predictions in this book will allow the author to claim that he is a futurist because many of his predictions will probably come true. Just don't expect him to backup his claims with solid science, facts, or analysis.
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22 of 25 people found the following review helpful:
2.0 out of 5 stars Too much preening and raw speculation, October 9, 2007
By 
Angela Bull "Lady Roxianna" (Southboro, MA United States) - See all my reviews
(REAL NAME)   
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The book contains a lot of preening; the author seems to think it is important to remind us (anecdotally) how many huge companies and heads-of-state he's interacted with. Many of his predictions range from poorly explored (he talks about a hydrogen fuel economy without addressing the fact that hydrogen is just a transport--not a readily available source of energy) to the absurd (predictions that teleportation will be available within decades, given the fact of photonic teleportation which doesn't even slightly approach the complexity of disintegrating, transporting and reintegrating an object!) There's also a lot of political advocacy here; I'd have simply preferred an analysis of technological and cultural trends along with research to back it up.
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32 of 41 people found the following review helpful:
5.0 out of 5 stars It will be fun to see how true this turns out to be, November 28, 2006
This review is from: The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years (Hardcover)
As I read this book I am reminded of the old saying that 'forecasting the future is easy, it's being right that's hard.'

Dr. Canton breaks down his forecasts into ten areas. Some of them I find very good. Some of them I find OK. Some of them I disagree with. Some of them I'd replace with others.

His view of the future of the individual, Chapter 10, I find totally agreeable. He says that protecting the freedom and rights of the individual is going to be difficult. I absolutely agree. There will be a great deal of pressure to restrict rights (the so called Patriot's Act) in the name of security. The Democrats would like to impose gun control. The Republicans would like to impose abortion control.

His view on energy I find half right. He is right that we are running out of energy. Oil will get progressively more expensive. Then he says, 'Hydrogen is the most plentiful gas in the universe...It's abundant, reliable, renewable, clean and secure because hydrogen is everywhere, America wouldn't have to rely on foreign suppliers.' Yes, but hydrogen isn't a fuel, it's a way to store energy. You have to put more energy into separating hydrogen from oxygen (where it's mostly found, i.e. water) than you get back when you burn it. Nuclear power is the only forseeable place to get the energy to put into hydrogen, and we still have problems of where to store the old fuel rods, do you want them in your back yard?

He sees medicine making all kinds of advances that will lead to longer and healthier lives. I'm not so sure. AIDS is likely to move up to #3 in killing people in the next few years, and there's no cure in sight. Drug resistent forms of TB, malaria, etc. are spreading. New potential diseases like avian flu. If you're interested I'd recommend 'The Coming Plague: Newly Emerging Diseases in a World Out of Balance' by Laurie Garrett. It's a bit old, but still the best on the subject.

This is a fun book to read. It will be even more fun to see how correct it turns out to be.
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Inside This Book (learn more)
First Sentence:
Are you interested in the future of your industry? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
longevity medicine, risk landscape, clean tech, energy access, invisible war
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Fin Fin, Middle East, Hong Kong, World War, San Francisco, Latin America, New York City, Future Maps, Marco Polo, Nat Nast, South Africa, Trend Trakker, America's Future-Readiness, Mason Mills, Morgan Chase, North Korea, Percentage of Americans, South America, Star Trek, America's Youth Looks, Digital People, Knowledge Supply Chains, Los Angeles, Mapping the Future
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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