A renowned global futurist prepares businesses and individuals for the radical changes on the horizon
An advisor to three presidents spanning over thirty years, Dr. James Canton identifies probable outcomes and future trends in business, technology, environment, terrorism, population, and medicine to help companies and individuals prepare for the coming complex and volatile global changes, including: • How climate change and energy trends will reshape the planet • How astounding medicine trends will enhance people’s lives • How the rise of China will bring on a new global power struggle
In the tradition of Future Shock, Megatrends, and The Tipping Point, Extreme Future is the essential forecasting handbook for navigating the twenty-first century.
Futurist, Author and Visionary Business Advisor www.FutureGuru.com
Dr. James Canton is a renowned global futurist, social scientist, keynote presenter, author, and visionary business advisor. For over 30 years, he has been insightfully predicting the key trends that have shaped our world. He is a leading authority on future trends in innovation and The Economist recognizes him as one of the leading futurists, worldwide. He is the author of The Extreme Future: The Top Trends That Will Reshape the World in the 21st Century, Dutton 2006, and Technofutures: How Leading-Edge Innovations Will Transform Business in the 21st Century, Next Millennium Press, 2004.
Dr. Canton is CEO and Chairman of the Institute for Global Futures, a leading think tank he founded in 1990 that advises business and government on future trends. He advises the Global Fortune 1000 on trends in innovation, financial services, health care, population, life sciences, energy, security, workforce, climate change and globalization. From a broad range of industries, clients include: IBM, BP, Intel, Philips, General Electric, Hewlett Packard, Boeing, FedEx, and Proctor & Gamble. He is a Senior Fellow at the Center for Research in Innovation at Northwestern's Kellogg School of Management and on the advisory board of the Corporate Eco Forum. He has advised three White House Administrations, the National Science Foundation and MIT's Media Lab, Europe.
Recognized as "one of the top presenters in the 21st century" by Successful Meetings Magazine, Dr. Canton is a highly sought-after keynote presenter. He has spoken to thousands of organizations on five continents. He is noted for his fascinating, informative, dynamic and entertaining keynotes.
A frequent guest of the media, Dr. Canton is a commentator on CNN. He was named "the Digital Guru" by CNN and "Dr. Future" by Yahoo. Dr. Canton's media coverage has included CNBC, Fox, PBS, ABC, Fortune, The Wall Street Journal, The Economist, Bloomberg Report, The New York Times, US News and World Report, CEO, CIO and CFO Magazines. His Global Futurist blog is followed by a world-wide audience.
Dr. Canton serves as Co-chairman of the Futures and Forecasting Track at Singularity University. Singularity University is educating a new generation of leaders to use advanced technologies to transform the planet for the better. This first year of the program has brought together an outstanding faculty to enable the leaders of tomorrow
The author makes many speculative and outlandish predictions of the future. His sheer number of intuitive predictions will allow him to be right on many matters, but very off on some.
What is lacking are analysis and technical details of why the future will be the way the author claims. For example, he claims lack of energy supply and technological progress will bring forth an age of hydrogen powered cars and fusion nuclear reactors. Yet, he provides no technical reasons why these two technologies will dominate the energy industry. Just how will we manage to produce hydrogen in large concentration and quantities which will be cost effective when it takes MORE energy to produce concenttrated hydrogen today than the energy value of the hydrogen themselves? Also, since when was controlled nuclear fusion reactors even possible? An explaination of how we will overcome the technical hurdles is missing throughout this book.
Some of the claims are downright outlandish. For example, the author claims we will have teleporter which will transfer objects throughout the globe. Again, the missing piece is of any scientific backing or explaination.
Some of the predictions are based on facts, and therefore, have strong predictive value. For example, the author claims that we will have a skilled worker shortage well into 2025 and beyond. This is based on a solid demographic data which indicates that we will have a shrinking workforce of suitable age in America.
Finally, the author is a PhD, but he never says on what subject. He also seems to compare himself to Da Vinci.....He claims many of his previous predictions were right on target. But I imagine many of his predictions were dead off target as well. The sheer number of predictions in this book will allow the author to claim that he is a futurist because many of his predictions will probably come true. Just don't expect him to backup his claims with solid science, facts, or analysis.
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The book contains a lot of preening; the author seems to think it is important to remind us (anecdotally) how many huge companies and heads-of-state he's interacted with. Many of his predictions range from poorly explored (he talks about a hydrogen fuel economy without addressing the fact that hydrogen is just a transport--not a readily available source of energy) to the absurd (predictions that teleportation will be available within decades, given the fact of photonic teleportation which doesn't even slightly approach the complexity of disintegrating, transporting and reintegrating an object!) There's also a lot of political advocacy here; I'd have simply preferred an analysis of technological and cultural trends along with research to back it up.
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As I read this book I am reminded of the old saying that 'forecasting the future is easy, it's being right that's hard.'
Dr. Canton breaks down his forecasts into ten areas. Some of them I find very good. Some of them I find OK. Some of them I disagree with. Some of them I'd replace with others.
His view of the future of the individual, Chapter 10, I find totally agreeable. He says that protecting the freedom and rights of the individual is going to be difficult. I absolutely agree. There will be a great deal of pressure to restrict rights (the so called Patriot's Act) in the name of security. The Democrats would like to impose gun control. The Republicans would like to impose abortion control.
His view on energy I find half right. He is right that we are running out of energy. Oil will get progressively more expensive. Then he says, 'Hydrogen is the most plentiful gas in the universe...It's abundant, reliable, renewable, clean and secure because hydrogen is everywhere, America wouldn't have to rely on foreign suppliers.' Yes, but hydrogen isn't a fuel, it's a way to store energy. You have to put more energy into separating hydrogen from oxygen (where it's mostly found, i.e. water) than you get back when you burn it. Nuclear power is the only forseeable place to get the energy to put into hydrogen, and we still have problems of where to store the old fuel rods, do you want them in your back yard?
He sees medicine making all kinds of advances that will lead to longer and healthier lives. I'm not so sure. AIDS is likely to move up to #3 in killing people in the next few years, and there's no cure in sight. Drug resistent forms of TB, malaria, etc. are spreading. New potential diseases like avian flu. If you're interested I'd recommend 'The Coming Plague: Newly Emerging Diseases in a World Out of Balance' by Laurie Garrett. It's a bit old, but still the best on the subject.
This is a fun book to read. It will be even more fun to see how correct it turns out to be.
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