Eye Tracking Methodology: Theory and Practice [Paperback]

Andrew T. Duchowski (Author)

Book Description

ISBN-10: 1852336668 | ISBN-13: 978-1852336660 | Publication Date: January 17, 2003 | Edition: 1

Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This book aims to fill that gap in the market by providing an accessible introduction for practitioners and students. The first part of the book covers useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye-tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. It focuses on video-based, corneal-reflection eye trackers - the most widely available and affordable type of system. The final part looks at a number of interesting and challenging applications in areas such as Human Factors, Collaborative Systems, Virtual Reality, Marketing and Advertising. Eye Tracking Methodology: Theory and Practice will be an invaluable guide for practitioners responsible for developing or implementing an eye tracking system. It will also be an invaluable teaching text for relevant modules on advanced undergraduate and postgraduate courses such as Computer Vision, Cognition, HCI and Usability.

Editorial Reviews

Review

From the reviews:

"This book is a good example of how understanding of an innovative subject can be fostered in an optimal way. … The book not only refers to a good deal of opportunities for research, its value lies in its giving a splendid overview of the state of the art of the eye tracking methodology and its foundations. … The complexity of the subject is demonstrated through related quotations of research and distilled insights" (Peter Simlinger, ID News, Issue 30, 2003)

From the Back Cover

Despite the availability of cheap, fast, accurate and usable eye trackers, there is still little information available on how to develop, implement and use these systems. This second edition of Andrew Duchowski’s successful guide to these systems contains significant additional material on the topic and fills this gap in the market with this accessible and comprehensive introduction. Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the second part surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program. The book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, before closing with a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising. Key features of this second edition include: • Three new chapters providing technical descriptions of new (state-of-the-art) eye tracking technology • A complete new Part describing experimental methodology including experimental design, empirical guidelines, together with 5 case studies • Survey material regarding recent research publications included within Part IV The second edition of Eye Tracking Methodology is an invaluable guide for practitioners responsible for developing or implementing an eye tracking system, and can also be used as a teaching text for relevant modules on advanced undergraduate and postgraduate courses. ‘One of the most comprehensive books on eye tracking ever written. A must-read for novices and experts alike.’ Roel Vertegaal, Human Media Lab, Queen’s University, Canada ‘… the first comprehensive treatment of a critical methodological area, this book unites the field’s core theoretical underpinnings with real-world applications and practical know-how …’ Dario Salvucci, Drexel University, USA --This text refers to an alternate Paperback edition.

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Product Details

• Paperback: 252 pages
• Publisher: Springer; 1 edition (January 17, 2003)
• Language: English
• ISBN-10: 1852336668
• ISBN-13: 978-1852336660
• Product Dimensions: 9.3 x 6.4 x 0.6 inches
• Shipping Weight: 14.9 ounces
• Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #2,910,346 in Books (See Top 100 in Books)
  • #50 in Books > Computers & Technology > Computer Science > Artificial Intelligence > Computer Vision

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars interesting book!, August 29, 2008

By 

Q. G. H. Berk "Qurie de Berk" (the Hague, Holland) - See all my reviews
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This review is from: Eye Tracking Methodology: Theory and Practice (Paperback)

Being fairly new to eye tracking I found this book an interesting read actually. It starts off by covering the history (of the research) of seeing/watching/looking to then continue with the biological and psychological aspects of looking at things, extrapolated to eye tracking today.

Eventually the book will start talking about all sorts of technical stuff halfway part II of the book, that I as an Interaction Designer am less interested in, but then in part III and IV the book gets interesting again.

Not a lot about HCI or marketing side of eye tracking, but as a whole the book gives the reader a pretty good idea of what eye tracking can be useful for.

5 of 8 people found the following review helpful:

4.0 out of 5 stars excellent overview, March 11, 2004

By 

E. Wiebe (Durham, NC) - See all my reviews
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This review is from: Eye Tracking Methodology: Theory and Practice (Paperback)

This book has been very helpful in both setting up my eye tracking lab and providing theoretical and methodological background material.

6 of 10 people found the following review helpful:

2.0 out of 5 stars Poorly addresses real-world HCI applications, April 28, 2006

By 

A. Reader (Maryland, United States) - See all my reviews

This review is from: Eye Tracking Methodology: Theory and Practice (Paperback)

I found very little useful information from this book and it seemed a little out of date. A large percentage of the book talks about mathematical and biological issues related to the development of eye-tracking which I have little interest in. If you are looking for a book that will introduce you to eye-tracking in the context of HCI (or specifically usability), you will be disappointed.