Customer Reviews

Eye Tracking Methodology: Theory and Practice

5 star:		(0)
4 star:		(2)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

Being fairly new to eye tracking I found this book an interesting read actually. It starts off by covering the history (of the research) of seeing/watching/looking to then continue with the biological and psychological aspects of looking at things, extrapolated to eye tracking today.

Eventually the book will start talking about all sorts of technical stuff halfway part II of the book, that I as an Interaction Designer am less interested in, but then in part III and IV the book gets interesting again.

Not a lot about HCI or marketing side of eye tracking, but as a whole the book gives the reader a pretty good idea of what eye tracking can be useful for.

This book has been very helpful in both setting up my eye tracking lab and providing theoretical and methodological background material.

I found very little useful information from this book and it seemed a little out of date. A large percentage of the book talks about mathematical and biological issues related to the development of eye-tracking which I have little interest in. If you are looking for a book that will introduce you to eye-tracking in the context of HCI (or specifically usability), you will be disappointed.