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Eyeball Wars : a novel of dot-com intrigue Hardcover – January 15, 2001

3.9 out of 5 stars 21 customer reviews

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Editorial Reviews

From Publishers Weekly

An internecine battle for readership ("eyeballs") between an online Internet startup and its parent company, an established media giant, is the subject of Scott's fast-paced if poorly articulated first novel. Rich young playboy Richard Williams is cut off by his father, Pierce, a ruthless media tycoon who insists that his son begin to earn a living. Richard is put in charge of the new Internet division of his father's company, but dad also hobbles his heir by establishing a strict budget and hiring Jason Carpenter, a back-stabbing Internet hotshot, to compete with him. At first Richard flounders, but eventually he begins to figure out how to run the company. He decides to reinvent the site using a tabloid format, and his concept becomes an instant hit. The financial effort to establish the site proves a bigger hurdle, until Richard is aided by a mysterious venture capitalist and later by Mariko Suzuki, a young Japanese woman whose company is looking to invest in an American Internet startup. As the narrative progresses, the novelty of the Internet angle fades, and the book turns into a feel-good business success story with a romantic subplot involving Richard and Mariko. Scott injects some brio when he skewers the greed and fast-track lifestyles of the rich and famous, and he has an insider's perspective on the way deals get done in the dot-com world. His message that PR, spin and get-rich-quick schemes will be the ultimate legacy of the Internet is a cautionary tale indeed, but in all, this book, laden with brand names and hip locales, is for readers more comfortable with online lingo than graceful prose. (Jan.) Forecast: Despite its flaws, this title, with its catchy, pixillated cover, has potential to take off among the dot.com legions. The publisher's marketing plans seem well-aimed at the Net crowd, and include author appearances at Internet trade shows, direct mail to Internet professionals, and use in corporate gift packages (Freshspot claims that Internet companies have preordered hundreds of copies).
Copyright 2000 Reed Business Information, Inc.


"...fast, hip, self-reverential and amusingly serendipitous, a perfectly quirky novel of a perfectly quirky industry..." -- Jay MacDonald, Fort Myers News-Press

"A terrific debut...his characterizations are spot-on and his writing style splits the difference between, say, Martin Amis and Jay McInerny." -- BookPage, April 2001

"Eyeball Wars has the cachet of both what's next and what's been around because it's good." -- Miss Pym, Mystery International, March 2001

"Great fun and full of insights. Scott's characters are impossible to forget." -- Chris MacPhail, CEO, Wired Markets, Inc.

"I was ‘wired’ to this book—the backdrop is the Internet; the story is pure people—greed, politics, and survival." -- Greg Chagaris, CEO, Outsell, Inc. and publisher of "Information About Information"

"If you want to know what it’s really like to establish and run a dot-com, read Eyeball Wars. -- Michael Fix, Chairman and CEO, Industry to Industry

“[Eyeball Wars] has everything, money, risk, sex, international wheeling and dealing. It's a goody!” -- Bookviews

Product Details

  • Hardcover: 351 pages
  • Publisher: Freshspot Publishing; First Edition edition (January 15, 2001)
  • Language: English
  • ISBN-10: 0970141483
  • ISBN-13: 978-0970141484
  • Product Dimensions: 9.4 x 6.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #6,181,092 in Books (See Top 100 in Books)

More About the Author

My book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. My popular blog and hundreds of speaking engagements around the world give me a singular perspective on how businesses are implementing new strategies to reach buyers.

I'm the author of other popular books about marketing including Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories.

I am a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. I've lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents.

Check out my blog at www.WebInkNow.com

Important note about my Amazon reviews: You may notice all my Amazon reviews are five or four stars. I read (and write) a lot. I'm too busy to read a book I don't like -- there's just so many great books waiting! If a book doesn't capture my interest within a few chapters, I put it down and don't finish. I won't review a book I don't finish, so all my reviews are of books I've enjoyed and get a lot of stars!

Customer Reviews

Top Customer Reviews

By A Customer on October 17, 2000
Format: Hardcover
Yes! Yes ! Yes! "Eyeball Wars" is refreshing fun and insightful. If you ever wondered what lies beneath the buzz of the internet economy, read this book.
The world seems like a small neighborhood as the charachters find themselves in Japan, the US, Europe and Australia. I don't know what I liked best, the lives of the well developed characters, the accuracy with which work was portrayed in different countries or the way companies are trying to make sense of the new economy. There are many hilarious moments as people, family members, companies and countries fight their own wars.
It is all there in a delightful novel with the human drama, intrigue and a great pace.
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Format: Hardcover
What a sassy little book this is! David Scott, in his first book, takes us into a world of Internet start-ups, media giants, and high finance. The characters are likeable, and the villians are of the kind that you love to hate. He has an excellent sense of place and time, with situations that ring true. As a library worker, I would definately recommend this for the cold, stay by the fire, weekends that are ahead.
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By A Customer on February 3, 2001
Format: Hardcover
Humor, excitement, great writing. Every decade or so, there comes a book that does more than entertain: it captures the essence of a generation's hopes, dreams and ambitions. Moving at the blink speed of the Internet, David Meerman Scott's Eyeball Wars does just that, delighting savvy readers with a gripping and often hilarious tale of a dot-com start-up on a global scale.
Click on Richard Williams, who has it all: youth, wealth, A-list party action and a gorgeous TV-star girlfriend. He's the third generation of worldwide newspaper dynasty, Williams Media Group, publisher of big city tabloids including The New York Globe, The Sydney Star and The London Post. But Richard's got a big problem to go with his big assets: his jet-set lifestyle doesn't fly with his media-baron father. Pierce Williams kicks Richard out of the family business-with nothing but the shell of an Internet company to his name.
Richard links up with Zeke, salesman extraordinaire, and Darcy, self-proclaimed mistress of spin. The IT-age Three Musketeers burst onto the Silicon Valley scene with a wacky new brainchild: freshspot.com, a tabloid website that features scandals, scams, and stripper twins. But as Richard tries to jump-start his start-up, he has to navigate crumbling old-media empires, funding deals gone wrong, and the mutiny of his creative team-all in the looming shadow of his father. Can Richard and his ragtag team make freshspot.com succeed as the hottest, newest, most outrageous site of the year?
Meanwhile, across the globe, Mariko Suzuki faces her own problems: a salary slave at The Kuriyama Corporation, she must find an Internet company to invest in-fast.
Read more ›
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Format: Hardcover
This one pulls you in! The text flows smoothly and develops naturally, so that you are not aware of the author, but only the story--as it should be. For a first novel, David Scott has done exceptionally well. I'd like to see more from him.

The story is about the internet, behind the scenes, and the constant struggle for more 'hits' ('eyeballs'). As a webmaster of an entertainment website, I can appreciate that, although my site gets hits in the hundreds a day, while this story is talking millions. The details ring true. Japanese lifestyles today, as depicted in the story, are outside of my experience, but then, I was there fifty years ago when the exchange rate was 360-1. The Japanese characters are believable, and I think they are authentically drawn.

Scott is obviously knowledgeable about e-business, as his truncated bio indicates, and it shows in his dialogue and storyline. He depicts the internet as a fast-paced, youthful scene, with big gambles, huge losses and potentially great gains. For a reader in his seventies, it is a humbling look at the future. The sex is uninhibited, as might be expected, the characters seem real, with real flaws and valid motivations, and the backgrounds described are convincing--as if the author were describing scenes with which he was familiar, which he no doubt was.

Richard Williams is the offspring of a powerful media mogul, and has a hard time asserting his independence and individuality. In fact, he is a seriously spoiled, thoroughly unlikable, weak, dissolute, self-indulgent, dissipated young man without much to recommend him except his father's fortune. That begins to change when he is virtually disinherited. You'll have to read the story to see how it all turns out. It is a page-turner. I think you'll like it.

Joseph H Pierre
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Format: Hardcover
Having played in the dot-com game for 18 months only to go bust, this book read like my life! Loved the style. Reads like a campy detective novel. Not just a peek at the inside of the dot-com world, an examination under the microscope and the organism looks pretty silly. Japanese life so real you can feel the pushers at the train station and taste the noodles for lunch. A good fun read. Recommend it to anyone inside and outside the dot-com madness.
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