An internecine battle for readership ("eyeballs") between an online Internet startup and its parent company, an established media giant, is the subject of Scott's fast-paced if poorly articulated first novel. Rich young playboy Richard Williams is cut off by his father, Pierce, a ruthless media tycoon who insists that his son begin to earn a living. Richard is put in charge of the new Internet division of his father's company, but dad also hobbles his heir by establishing a strict budget and hiring Jason Carpenter, a back-stabbing Internet hotshot, to compete with him. At first Richard flounders, but eventually he begins to figure out how to run the company. He decides to reinvent the site using a tabloid format, and his concept becomes an instant hit. The financial effort to establish the site proves a bigger hurdle, until Richard is aided by a mysterious venture capitalist and later by Mariko Suzuki, a young Japanese woman whose company is looking to invest in an American Internet startup. As the narrative progresses, the novelty of the Internet angle fades, and the book turns into a feel-good business success story with a romantic subplot involving Richard and Mariko. Scott injects some brio when he skewers the greed and fast-track lifestyles of the rich and famous, and he has an insider's perspective on the way deals get done in the dot-com world. His message that PR, spin and get-rich-quick schemes will be the ultimate legacy of the Internet is a cautionary tale indeed, but in all, this book, laden with brand names and hip locales, is for readers more comfortable with online lingo than graceful prose. (Jan.) Forecast: Despite its flaws, this title, with its catchy, pixillated cover, has potential to take off among the dot.com legions. The publisher's marketing plans seem well-aimed at the Net crowd, and include author appearances at Internet trade shows, direct mail to Internet professionals, and use in corporate gift packages (Freshspot claims that Internet companies have preordered hundreds of copies).
Copyright 2000 Reed Business Information, Inc.
"...fast, hip, self-reverential and amusingly serendipitous, a perfectly quirky novel of a perfectly quirky industry..." -- Jay MacDonald, Fort Myers News-Press
"A terrific debut...his characterizations are spot-on and his writing style splits the difference between, say, Martin Amis and Jay McInerny." -- BookPage, April 2001
"Eyeball Wars has the cachet of both what's next and what's been around because it's good." -- Miss Pym, Mystery International, March 2001
"Great fun and full of insights. Scott's characters are impossible to forget." -- Chris MacPhail, CEO, Wired Markets, Inc.
"I was wired to this bookthe backdrop is the Internet; the story is pure peoplegreed, politics, and survival." -- Greg Chagaris, CEO, Outsell, Inc. and publisher of "Information About Information"
"If you want to know what its really like to establish and run a dot-com, read Eyeball Wars. -- Michael Fix, Chairman and CEO, Industry to Industry
[Eyeball Wars] has everything, money, risk, sex, international wheeling and dealing. It's a goody! -- Bookviews
"Eyeball Wars" by David Meerman Scott is a must read for those interested in Internet startup companies, marketing, or the fast paced entrepreneurial environment. Read morePublished on October 7, 2009 by J.R. Sedivy
OK... time for a "retro flash-back"... Back to those heady days of dot.coms with no revenue, few business plans, and dreams of striking it rich with an IPO. Read morePublished on July 4, 2007 by Thomas Duff
I recently picked the book up for a second time and read it again. What a refreshing stroll down memory lane! Read morePublished on May 9, 2005 by D. Eymer
Unlike so many internet-related books, this one has a readable, commercial, accessible pace. While some authors seem to say "the inner workings of the Web is only for... Read morePublished on May 6, 2005 by Readaholic Rex
Like most people, I watched the dot-com boom and bust as an intrigued outsider without any real understanding of what was going on from the inside. Read morePublished on May 6, 2005 by Jonathan Kranz
Looking back now, "Eyeball Wars" is actually a fascinating portrait of the utter cluelessness and disregard for reality that was exhibited by the dot-commers prior to... Read morePublished on January 21, 2003 by email@example.com
This book was recommended to me so I bought it and was very disappointed. If I didn't read the authors bio, I would have guessed that this was a college kids creative writing... Read morePublished on January 1, 2002
Unlike most of the other reviewers here, I didn't find the jargon to be too distracting, even though I'm not in the internet business. Read morePublished on March 29, 2001 by firstname.lastname@example.org
David M. Scott was able to capture the fast-paced giddiness of the New Media/Internet boom. This book is one that I couldn't put down. Read morePublished on February 21, 2001 by Norman M. Valz