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Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive Hardcover – October 1, 2010
Top Customer Reviews
Donna has a brace of apposite metaphors to shine a new light into the sometimes fuzzy world of marketing and innovation and this book should be compulsory for anyone embarking on a career in those areas. Looking forward to the next instalment...
Eye opening book, and an entertaining read as well.
immersion to be top notch. More business books should be this
inspiring and instructive. I recommend Eyeballs Out as a gift to clients to fire them up for growth.
Donna writes about her experiences on the aircraft carrier USS Stennis in her book Eyeballs Out. I received my copy of the book free from her publicist. It's not a great book, but it does have some unique aspects, so I am going to recommend it.
Donna uses her experience on the USS Stennis to frame the major themes of her suggested strategy to renew business excellence: thrill, sacrifice, pride, and immersion. I can't recall ever reading about immersion in a business book, so I found this very intriguing:
"Part of the value of an immersion is returning to the experience of being a beginner. When we learn something new, our thinking slows down and we absorb information differently. The brain has a relaxation response that allows for insight and the emergence of other options. New connections are made during this time because we are sifting and sorting information differently as a beginner than we do as a professional. Our whole body is involved in the experience - it's not just a mental exercise like activities at work. The new stimulus bumps and rattles our operating assumptions as we seek to put the learning into context: these new relationships start to rearrange our existing stores of information into novel patterns to produce new thoughts. This is where original idea float free and opportunities are discovered." (p. 98)
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