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Eyeballs Out: How To Step Into Another World, Discover New Ideas, and Make Your Business Thrive Hardcover – October 1, 2010

4.8 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

Donna Sturgess, President and Co-Founder of Buyology Inc, is a senior marketer and innovator who focuses on thought leadership to drive vibrant and viable business solutions. Donna has held positions such as Vice President of Marketing & Strategy and Global Head of Innovation for GlaxoSmithKline. She has been recognized as one of the Top 15 Women in Business by Ernst & Young and is the recipient of The Quantum Leap Award by the Advertising Women of New York (AWNY). She is a member of the M50, a top tier of business and marketing leaders dedicated to accelerating mutual success. She has a proven track record in growing and managing brand portfolios and bringing remarkable innovation to the marketplace. She is a popular speaker and writer; her articles have appeared in many publications including Harvard Business Review, Brandweek, and Advertising Age.
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Product Details

  • Hardcover: 168 pages
  • Publisher: I & D Publishing (October 1, 2010)
  • Language: English
  • ISBN-10: 0984585907
  • ISBN-13: 978-0984585908
  • Product Dimensions: 7.9 x 5.9 x 0.7 inches
  • Shipping Weight: 10.4 ounces
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,481,579 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Hardcover
Eyeballs Out is a tour-de-force of energy, acumen, insight and imagination. Donna Sturgess discusses exhilirating experiences - some of them her own - and shows how you can choose to maintain energy, vitality and control despite sometimes being a little scared. Donna obviously has a wide breadth of high level commercial experience and she shares fascinating insights and tips. I couldn't put this book down; Donna has created a blueprint for a life (and career) less ordinary!

Donna has a brace of apposite metaphors to shine a new light into the sometimes fuzzy world of marketing and innovation and this book should be compulsory for anyone embarking on a career in those areas. Looking forward to the next instalment...
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Format: Hardcover
If you enjoy reading books from Malcolm Gladwell, or business books such as Start-Up Nation then you will love this one. Best of all: this one is written by someone with much experience in the business arena!
Eye opening book, and an entertaining read as well.
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Format: Hardcover
I found this book to be insightful and the ideas generated from an
immersion to be top notch. More business books should be this
inspiring and instructive. I recommend Eyeballs Out as a gift to clients to fire them up for growth.
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Format: Hardcover
I would love to spend a few days on an aircraft carrier at sea. The thrill of landing on its deck, observing its crew at work, and then taking off again would be an experience of a lifetime. That's exactly what Donna Sturgess had the opportunity to do, and I'm envious.

Donna writes about her experiences on the aircraft carrier USS Stennis in her book Eyeballs Out. I received my copy of the book free from her publicist. It's not a great book, but it does have some unique aspects, so I am going to recommend it.

Donna uses her experience on the USS Stennis to frame the major themes of her suggested strategy to renew business excellence: thrill, sacrifice, pride, and immersion. I can't recall ever reading about immersion in a business book, so I found this very intriguing:

"Part of the value of an immersion is returning to the experience of being a beginner. When we learn something new, our thinking slows down and we absorb information differently. The brain has a relaxation response that allows for insight and the emergence of other options. New connections are made during this time because we are sifting and sorting information differently as a beginner than we do as a professional. Our whole body is involved in the experience - it's not just a mental exercise like activities at work. The new stimulus bumps and rattles our operating assumptions as we seek to put the learning into context: these new relationships start to rearrange our existing stores of information into novel patterns to produce new thoughts. This is where original idea float free and opportunities are discovered." (p. 98)

That's cool.
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