Eyecare Business: Marketing and Strategy, 1e [Paperback]

Gary L. Moss OD MBA FAAO (Author), Peter G. Shaw-McMinn OD (Author)

Book Description

Publication Date: January 30, 2001 | ISBN-10: 0750672382 | ISBN-13: 978-0750672382 | Edition: 1st

This exciting new book is the first written especially for eyecare professionals to focus on a business management perspective. As never before, you will be able to take business concepts and apply them to your eyecare practice to increase revenue and enhance patient satisfaction. Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

Covers the basics of marketing, finance, strategy development, management, communication, and technology.

Self-assessment exams serve as educational tools.

Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.

Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

Editorial Reviews

Review

"This is a book to study, explore, reread and, most importantly, help you learn each day on the frontline of patient care and health care business. It is the first substantive text, seeped in the science of today's MBA programs, which serves the sophisticated information needs of today's eyecare business clinician. This work is rich with solid referencing, crisply written narratives, and real-life examples. Simply put, Drs. Moss and Shaw-McMinn have delivered the new standard bearer for excellence in eyecare practice management." - From the Foreword by Barry J Barresi, OD PhD Vice President for Clinical Care and Services; Professor of Health Policy, New England College of Optometry, Boston, USA"

From the Publisher

This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care.

See all Editorial Reviews

Product Details

• Paperback: 340 pages
• Publisher: Butterworth-Heinemann; 1st edition (January 30, 2001)
• Language: English
• ISBN-10: 0750672382
• ISBN-13: 978-0750672382
• Product Dimensions: 9.2 x 6 x 0.7 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,679,416 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Great ideas you might not have thought of., January 26, 2009

By 

J. Richardson (Pocatello, ID) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Eyecare Business: Marketing and Strategy, 1e (Paperback)

This book has practical ways to promote your eyecare business. I started with an easy one: create an office book for your waiting room. Your office book tells about your Dr. the staff, your office policies and services. Eyecare Business Marketing and Strategy has ideas for promoting your business to your own patients, as well as attracting new patients at many levels - from when they decide to seek eyecare, to after they leave your office. Easy to understand and practical.

0 of 4 people found the following review helpful:

4.0 out of 5 stars good book, August 6, 2003

By 

aman (los angeles) - See all my reviews

This review is from: Eyecare Business: Marketing and Strategy, 1e (Paperback)

has a lot of helpful topics on management, buying a practice, and marketing a practice to make it successful.