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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Great ideas you might not have thought of.,
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This review is from: Eyecare Business: Marketing and Strategy, 1e (Paperback)
This book has practical ways to promote your eyecare business. I started with an easy one: create an office book for your waiting room. Your office book tells about your Dr. the staff, your office policies and services. Eyecare Business Marketing and Strategy has ideas for promoting your business to your own patients, as well as attracting new patients at many levels - from when they decide to seek eyecare, to after they leave your office. Easy to understand and practical.
0 of 4 people found the following review helpful:
4.0 out of 5 stars
good book,
By aman (los angeles) - See all my reviews
This review is from: Eyecare Business: Marketing and Strategy, 1e (Paperback)
has a lot of helpful topics on management, buying a practice, and marketing a practice to make it successful.
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Eyecare Business: Marketing and Strategy, 1e by Gary L. Moss (Paperback - January 30, 2001)
$64.95
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