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Editorial Reviews
Product Description
Eyetracking is a hot new field in user interface design. What better way to explore this growing field than with master usability expert Jakob Nielsen showing the way? Jakob and his coauthor Kara Pernice train thousands of people each year on Web usability, and in this book they demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a user's goal or task influences the way they read and traverse a Web site, which parts of a page users attend to first, how readers react to advertising and design elements that look like ads, where people look first for common page elements and navigation, how they respond to text, pictures, and multimedia, and so much more. With all this data in place, readers come away with practical and effective information about designing their Web sites.
About the Author
Jakob Nielsen is a principal of Nielsen Norman Group. He is the founder of the “discount usability engineering” movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity, which has sold more than a quarter of a million copies in twenty-two languages. His other books include the new Prioritizing Web Usability. Nielsen’s Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers.
Kara Pernice is the Director of Research at Nielsen Norman Group and heads the company’s East Coast operations. She has led many of NN/g’s major intercontinental research studies and then generated design guidelines and coauthored the study reports, including designing corporate intranets, designing for accessibility, designing for people over the age of 65, and designing websites to maximize press relations. She is a leading authority on intranet usability and has also judged the submissions for and coauthored the company’s Intranet Design Annuals in 2001, 2002, 2003, 2005, and 2006, and its government intranets report.
Eyetracking is a hot new field in user interface design. What better way to explore this growing field than with master usability expert Jakob Nielsen showing the way? Jakob and his coauthor Kara Pernice train thousands of people each year on Web usability, and in this book they demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a user's goal or task influences the way they read and traverse a Web site, which parts of a page users attend to first, how readers react to advertising and design elements that look like ads, where people look first for common page elements and navigation, how they respond to text, pictures, and multimedia, and so much more. With all this data in place, readers come away with practical and effective information about designing their Web sites.
About the Author
Jakob Nielsen is a principal of Nielsen Norman Group. He is the founder of the “discount usability engineering” movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity, which has sold more than a quarter of a million copies in twenty-two languages. His other books include the new Prioritizing Web Usability. Nielsen’s Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers.
Kara Pernice is the Director of Research at Nielsen Norman Group and heads the company’s East Coast operations. She has led many of NN/g’s major intercontinental research studies and then generated design guidelines and coauthored the study reports, including designing corporate intranets, designing for accessibility, designing for people over the age of 65, and designing websites to maximize press relations. She is a leading authority on intranet usability and has also judged the submissions for and coauthored the company’s Intranet Design Annuals in 2001, 2002, 2003, 2005, and 2006, and its government intranets report.
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41% buy the item featured on this page: Eyetracking Web Usability (Voices That Matter)$31.50 |
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