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#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One [Kindle Edition]

Bernhard Warner , Matthew Yeomans
3.6 out of 5 stars  See all reviews (5 customer reviews)

Print List Price: $19.14
Kindle Price: $7.99
You Save: $11.15 (58%)

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Book Description

All corporate screw-ups are social. Don’t believe us? Pop onto Twitter and type in the word “#Fail” or search the word “boycott” on Facebook. Up pops the names of many of the world’s largest brands, and the latest consumer grievances and organized pressure campaigns against them.

#FAIL: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few “friends” or “followers.” From a lock-picking geek’s take-down of Kryptonite in 2004 to Carnival Corp’s tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. There are plenty of mistakes to learn from here – or at least chuckle at in disbelief.

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Product Details

  • File Size: 1641 KB
  • Print Length: 124 pages
  • Page Numbers Source ISBN: 1471615235
  • Simultaneous Device Usage: Unlimited
  • Publisher: SMI Press (February 28, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007FD0J56
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #550,373 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.6 out of 5 stars
(5)
3.6 out of 5 stars
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing & Awesome! March 2, 2012
By Sua
Format:Kindle Edition
Great book and really helpful and at times even amusing!!! Also very, cool design and easy to follow. I definitely recommend this to any people working with web media!
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1 of 1 people found the following review helpful
5.0 out of 5 stars fun read on a rainy weekend October 29, 2012
By Marol
Format:Kindle Edition|Verified Purchase
A whole new kind of reality. If you like stories that are stranger than fiction, you'd probably enjoy these gems.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Schadenfreude with a purpose March 18, 2012
By Paolo
Format:Kindle Edition
Who doesn't want to read about big business getting it wrong? This book will appeal to anyone who has ever been enraged, frustrated, or just let down by a company they thought they could trust. And that's probably all of us.
Many of the examples in this authoritative, but accessible, catalogue of catastrophe, are true David and Goliath tales of the little guy defeating the corporate giant.
But, where this book really scores, is that it isn't mere schadenfreude. We're not just smirking (or sometimes laughing) at the corporate blunders - we're learning too.
If you work in PR, marketing, social media, or have any kind of communications role, there are lessons to be learned from each example.
This is schadenfreude with a purpose. Highly recommended.
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3 of 5 people found the following review helpful
2.0 out of 5 stars Would have liked more insight March 9, 2012
By Omri
Format:Kindle Edition|Verified Purchase
In the introduction, the author explains that this began as a slideshare presentation. Unfortunately, those roots show through.

Don't get me wrong, this is an excellent collection of case studies, it's just that I was expecting more.. more insight into social media. Instead, the book reads like a collection of back of the envelope analysis of individual cases - with just the barest of narrative attempts to link them together.

This would have been a great kindle single. Not because I begrudge the authors the couple of extra dollars- it would just have managed my expectations better. Having said that, if you work in the industry, or in marketing, this will be a very useful resource. If you don't, this is a good, fun look at corporations floundering in a world of newly empowered consumers.

I read this on an iPad2. For me, the video links were appalling - I had jump out of the book & search on YouTube. Hopefully this will be sorted, but for a book written by digital experts, it's a bad look.
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0 of 2 people found the following review helpful
1.0 out of 5 stars #FAIL but for this book October 8, 2013
Format:Kindle Edition|Verified Purchase
#FAIL but for this book. We all know social media screw-ups but these in particular were not that great, instead they were predictible. The story telling of the cases is horrible (btw, we're talking about social media, story telling is important).
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