Fashion blogs are crucial news and inspirational sources for everyone who wants to stay up-to-date about fashion. These blogs are therefore both visually and with regard to content in competition with traditional media. Fashion blogs raise many questions. Is the fashion blogger the new trend-watcher? Can they be referred to as professional amateurs? How does blogging affect privacy? Is fashion blogging the ultimate way of self expression? Kirstin Hanssen and Felicia Nitzsche carried out a research. The main content of the book is divided into four categories: fashion journalism, street style photography, party photography and personal style blogs. Bloggers around the world have been interviewed and the interviews are supported by visual blog material.
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