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FBML Essentials: Facebook Markup Language Fundamentals Paperback – July 29, 2008

ISBN-13: 978-0596519186 ISBN-10: 0596519184 Edition: 1st

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FBML Essentials: Facebook Markup Language Fundamentals + Facebook Cookbook: Building Applications to Grow Your Facebook Empire + Essential Facebook Development: Build Successful Applications for the Facebook Platform
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Product Details

  • Paperback: 192 pages
  • Publisher: O'Reilly Media; 1 edition (July 29, 2008)
  • Language: English
  • ISBN-10: 0596519184
  • ISBN-13: 978-0596519186
  • Product Dimensions: 8.7 x 6.2 x 0.5 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #1,374,299 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jesse Stay runs his own Social Media consulting and development business, and has consulted for some of the top 100 applications on Facebook. Within just 2 months, he successfully sold his first Facebook application that he wrote in just a week. He is the author of I'm on Facebook -- Now What???, a book targeted towards helping individuals and business owners better manage their lives through Facebook. You can follow him on his blog, http://www.jessestay.com.


More About the Author

Jesse Stay is a speaker, author, blogger, and entrepreneur, who writes and consults on the topics of social media and new media architecture, bridging the gap between "technical" and "social" for both marketers and developers. Jesse has written four books -- his latest two, Facebook Application Development For Dummies, and the recently released Google+ For Dummies show the breadth of knowledge Jesse has to offer. Jesse was also named one of 20 developers to follow on Twitter and one of 10 entrepreneurs to follow on Twitter by the top Tech blog Mashable.com.

His unique technology background has enabled him to help others understand the new mesh of technology, marketing, PR, and customer service, which social media has come to be, and how they can deeply integrate these technologies into their own environments. Jesse has consulted for top 10 Facebook applications, large corporations, social media applications with millions of users, and has helped many people become successful through their social media efforts to merge technology with marketing. Jesse has built his own profitable social media applications in the hundreds of thousands of users. In addition to building and consulting for top social media applications, Jesse has been successful in managing Social Media campaigns for Facebook Pages in the hundreds of thousands of fans to even millions, some of them his own Facebook Pages. During his day job, Jesse serves as a Social Media Strategist for The Church of Jesus Christ of Latter-day Saints, an organization with over 14 million members, some of the largest humanitarian and service efforts in the world, and a very unique international strategy for social media.

Jesse also hosts his own successful blog, Stay N Alive, perhaps the #1 tech blog in Utah and is regularly featured on Techmeme.com. Aside from that, Jesse's articles have been featured on sites such as LouisGray.com, the top two blogs about Facebook, InsideFacebook and AllFacebook, as well as Venturebeat. You can also see the coverage and breadth of Jesse's influence on Delicious. You can find him on his blog, on Google+, on Facebook, or on LinkedIn. Contact him for a jam-packed consulting session about how your business strategy can benefit through integration of Social Media technologies and philosophy! Or book him for your next speaking engagement.

Jesse's Clients, Advisory Roles, and Former Clients Include, among others:

-Facebook
-Myspace
-Ancestry.com
-Cinch.fm (owned by Blogtalkradio)
-The Church of Jesus Christ of Latter-day Saints
-Pluralsight
-FamilyLink
-MovieClips.com
-SocialToo.com
-Xydo.com
-TodaysMama.com
-i.TV
-JumpStart
-OpenID Foundation
-PeopleBrowser

Jesse's Speaking Roles Include:

-Keynote Speaker - LDS SORT Conference
-Keynote Speaker - Nevada Interactive Media Summit
-Keynote Speaker - TMeetup
-Master of Ceremonies - Utah Golden Spike Awards for PR Professionals
-Facebook Success Summit
-Business Success Summit
-Next Level Hawaii
-Brigham Young University Hawaii
-Dallas Chamber of Commerce CIO Symposium
-Silicon Valley Web Builders Inside Facebook Event
-Ignite Salt Lake City
-O'Reilly Author Webinars
-Safari Books Online Author Webinars
-Panel, Utah Technology Council
-Panel, Utah Global Entrepreneurship Week Conference
-Guest Judge, Bebo's B.E.S.T. Developer Contest
-Panel, Social Media Club alongside Frank Eliason ( @comcastcares)
-PhotoCamp Utah
-Brigham Young University
-Panel, TMeetup Alongside Ben Parr from Mashable, Doug Williams and Ryan Sarver from Twitter and others in Silicon Valley
-BlogWorld Expo

Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By Amazon Customer on January 29, 2010
Format: Paperback Verified Purchase
I purchased this book after reading a review calling this book "Totally obsolete". That reviewer has lost credibility with me, but I will admit there are portions in the book that restrict it to a period of time in the past (I feel authors should avoid referencing the future with expectation, unless they are planning a revised edition to follow those dates). This may be what the one reviewer focused on while ignoring the real context of the book. There is also a major resource link referenced I found not working, but these types of things are beyond an author's control (unless they are controlling that domain... hmmm...).

Anyway, except for a few things that date the content of this book I found it to be a solid addition to my reference library and as I begin to develop Facebook Applications it will be one of my resources to help me determine the best development route (FBML vs API).

I do appreciate the author's interests in reviews of his book and in truth it was his statements (not solely the negative review) that encouraged me to purchase the book for a closer look.

To quote Rodney Rumford; "Jesse has given you the direction to properly use FMBL with this great book. Use it often and it will save you hours of frustration." I have to agree.
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11 of 15 people found the following review helpful By Kathy Halkin on October 28, 2009
Format: Paperback
Today (October 28, 2009) I have received from Amazon this book and the book Facebook Cookbook by Jay Goldman.
These two books might have been perfect in an earlier time but today they are utterly useless. The facebook interface has totally changed from what is described in those two books. I am a very experienced programmer (Java, C, C++, Objective C, HTML,PHP, Javascript , CSS and more) but here I am totally lost!
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2 of 2 people found the following review helpful By Shaun Hinklein on March 20, 2012
Format: Paperback Verified Purchase
Sorry, but this is just outdated .Facebook affcienados shouldn't get this because FBML is now a language of the past. It's all about iframes and if you're getting into social media development - your focus belongs there.
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By Jeremy on August 24, 2013
Format: Paperback Verified Purchase
Good info in this book - i was able to get a few good tips but ended up using youtube and other sources for more current information. Great for the basics.
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By Bryan Pugh on January 31, 2013
Format: Paperback Verified Purchase
this book was really good back when it was relevant. You should get an updated version or go straight to Facebook for information on integration.
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