I recently purchased this flat iron and I can honestly say it was one of the best purchases I have made in a long, long time. I have very, very thick wavy hair. I cannot go to a new salon without being told that I "have the thickest hair they've ever seen on a white girl". I was between this and a CHI, but after using a CHI I decided that I honestly didn't like what it did to my hair. The CHI was effective, but left my hair feeling dry and took away some of the sheen. So I went with the FHI Platform. Prior to using this I used a$35 flat iron from Target. It worked, but it took approximately twenty five minutes to completely straighten my dry hair, plus another 10 minutes in touch ups the next morning since my hair refused to stay straight. I have used the FHI several times and despite the current humidity and rain within the past week, my hair stayed straight, flat, shiny and without frizz. I didn't have to touch it up the next morning at all. On top of this, my straightening time is almost cut in half. I can run the iron through a segment of my hair once and it is straight. ABSOLUTELY WONDERFUL!