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  • FIJIT Friends Serafina Interactive Toy
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FIJIT Friends Serafina Interactive Toy

by Mattel
| 5 answered questions

List Price: $49.99
Price: $35.49 & FREE Shipping. Details
You Save: $14.50 (29%)
In Stock.
  • Girls can poke and squeeze Fijit?s soft, tactile skin that enables lifelike movements and fun surprises
  • Fijit can respond more than 100 built-in phrases and jokes!
  • Recognizes different types of music and perform different dance moves
  • Features voice recognition, beat detection capabilities, and includes her own original songs too!
  • The 5 AA batteries included (the "try me" batteries) inside your Fijit Friend upon opening are for demonstration purposes only. Please remove these batteries and replace with 5 new AA batteries so your Fijit Friend is ready to interact with you at optimal performance.
24 new from $30.00 10 collectible from $17.98

Editors' Top Picks for Toys & Games for September
See the editors' top picks for toys for the month of September. Featuring action figures, dolls, games & puzzles, preschool toys and more. Learn more.

Special Offers and Product Promotions


Frequently Bought Together

FIJIT Friends Serafina Interactive Toy + FIJIT Friends Willa Interactive Toy + FIJIT Friends Logan Interactive Toy
Price for all three: $107.44

Buy the selected items together


WARNING:
CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

Product Details

  • Product Dimensions: 10.5 x 4.9 x 8.5 inches ; 2.7 pounds
  • Shipping Weight: 2 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • Origin: Made in USA
  • ASIN: B004E9TU5O
  • Item model number: W2378
  • Manufacturer recommended age: 6 - 12 years
  • Batteries 5 AA batteries required. (included)
  • Amazon Best Sellers Rank: #28,013 in Toys & Games (See Top 100 in Toys & Games)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (189 customer reviews)
  • Discontinued by manufacturer: Yes
  •  Would you like to give feedback on images?.


Product Description

Amazon.com

REVIEW: Serafina, a smart, fun, and funny Fijit Friend, is an interactive toy that'll become your child's new best friend. With supple skin that enables amazing movement, this sweet pink Fijit Friend has several interactive features, including voice recognition, beat detection, dance mode, and over 150 built-in responses. Recommended for ages six and up, Serafina will be a fast and lasting friend that chats, dances, jokes, and performs.

Fijit Friend Logo
Serafina
The Sweetie-Pie Fijit Friend

At a Glance:

Age: 6 years and up

Requirements: 5 AA batteries

* Colors and decorations may vary.
Fijit Friend At a Glance
Serafina
The Sweetie-Pie Fijit Friend

Serafina The Sweetie-Pie Fijit Friend
Serafina The Sweetie-Pie Fijit Friend

Meet Serafina, the Sweetie-Pie Fijit Friend
Serafina has the biggest heart and only wants to make you happy. She likes all things girly, and when she plays games, she wants everyone to win. Like all Fijit Friends, Serafina was created when a gooey science experiment was brought to life by the power of music. She loves to laugh until her sides hurt, dance until she's dizzy, and be herself with her one true bestie.

The Fijit Friends Interactive Toy Collection consists of four different Fijit Friends (sold separately), each with their own different personalities and jokes.

Soft, Tactile Skin Enables Lifelike Movements
This Fijit Friend is made with a durable plastic head, cute removable ears, and a squishy shell that's a delight to touch. Poke her belly to prompt cool movements and fun surprises.

Your new friend's body and head will turn, bounce, and wiggle. Even her LED face and eyes will light up in response to stimuli. With unique movements and a huggable form, she'll make a fascinating new BFF.

Watch as Your Fijit Friend Dances to the Beat
Play your own music and watch this Fijit Friend boogie in dance mode. Beat Sensors allow physical and emotional reactions to different styles of music--from slow ballads to lively pop tracks. Dance along as she rocks, twirls, and bounces to the beat. She'll even perform her own original songs.

Responds to Your Voice with Phrases, Jokes, and More
Eager to chat and make you laugh, this Fijit Friend features voice recognition, allowing her to identify over 30 voice commands and respond with more than 150 built-in phrases and jokes. When it's time for bed, wish your Fijit Friend a goodnight. Her belly will glow like a nightlight as she nods to sleep.

This Fijit Friend can also detect and respond to various media platforms, including mobile applications, webisodes, television commercials, and more.

What's in the Box
Serafina Fijit Friend, five AA "Try-Me" batteries, and instructions.


Fijit Friends Logo Meet the Fijit Friends Fijit Friends Logo
Willa The Trend-Setting Fijit Friend
Willa
The Trend-Setting Fijit Friend
Logan The Sporty Fijit Friend
Logan
The Sporty Fijit Friend
Sage The Adventurous Fijit Friend
Sage
The Adventurous Fijit Friend

END

Product Description

REVIEW: Serafina, a smart, fun, and funny Fijit Friend, is an interactive toy that'll become your child's new best friend. With supple skin that enables amazing movement, this sweet pink Fijit Friend has several interactive features, including voice recognition, beat detection, dance mode, and over 150 built-in responses. Recommended for ages six and up, Serafina will be a fast and lasting friend that chats, dances, jokes, and performs.

Customer Questions & Answers

Customer Reviews

Great interactive toy, lots of fun and will get lots of use.
PeteHels
I was very disappointed with this toy my daughter really wanted it but after playing with it for a short time on Christmas day it was already malfunctioning.
Korinne Smith
The doll repeated the same 3 phrases for each function (jokes, talk, dance, and sing).
M. Bauer

Most Helpful Customer Reviews

48 of 52 people found the following review helpful By CCNLA on July 24, 2011
I bought this for my niece for her birthday a few weeks ago. She loves it!! (I also find it pretty entertaining--shh, don't tell anyone!) The toy works great--I'm not sure why the other reviewers had issues as this has not been my experience, but you do have to say specific phrases and you have to speak when the belly button light is on. We especially love the "Dance with me!" feature...we have a mini-dance party every time I come over. I also really love the material the doll is made of--jelly, squishy, fun to squeeze. I'm actually going to get the Logan Fijit for my friend's daughter...her name is also Logan! Love it!
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30 of 33 people found the following review helpful By NWMom on October 28, 2011
My 11 yo just had to have this for her birthday. I was skeptical that she'd be a little on the old side of the targeted market but actually I think it works that she is older. At this tween age she is less about playing for hours on end and more about turning Serafina on to say goodnight, dance or to say hello in the morning. She likes showing her off to her friends and Serafina is a big hit with them. She likes that she looks cute sitting on her bedside table. I do think she is a definitely more fairly priced now (under $40). She is truly interactive and obviously at the under $50 price break you get what you pay for - a cheaper interactive toy that isn't true robotic perfection. Still in my opinion she does what she is advertised to do as long as you change out her demo batteries to nicer batteries. Addressing the battery draining comments - I put a set of Duracel batteries in her mid September and she is still going strong with some sort of daily play. She isn't slowing down yet.

She is surprisingly squishy and soft. She is easily wipeable. Her construction seems to be sound. She doesn't come across as cheap in terms of construction. She'd hold up well even with a young child.

My almost 8 year old wants the same toy in a different color for her birthday. I was waiting to see how my 11 yo liked her before I made the final decision to gift her to my younger daughter. She's a keeper - she'll be a hit with her too.

Finally, as a side note my 10 month old great niece absolutely adores this toy! She loves watching Serafina in the dance mode and it held her attention for a very long time. Anyone with a toddler knows this is a true feat! While I wouldn't hand her over to a toddler, I'm glad we have her around for toddler entertainment too when the need arises.
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15 of 15 people found the following review helpful By lemoncakemeg on August 17, 2011
I bought the Fijit for my daughter after a friend of mine who had bought it for her daughter recommended it. We couldn't be happier, so I am surprised to read other people's negative reviews. I think people need to remember that this is a toy, not a human being :). We did have some problems with voice recognition at first, but once I changed the batteries it worked fine. My daughter can't get enough of this toy, and its a great way to keep her entertained and happy while I cook dinner or get things done around the house. I also love that this toy is interactive and my daughter LOVES to dance so this gets her up and dancing and singing around the living room. It's really cute.
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17 of 18 people found the following review helpful A Kid's Review on August 27, 2011
My niece and nephew can't stop playing with it. Needed to change the batteries (they come with cheapo batteries) and say the specific phrases on the instructional card (can't just say "chat" - need to say "chat with me"). Super cute.
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87 of 107 people found the following review helpful By shoppin Momma on July 18, 2011
Verified Purchase
My daughter saw this on TV...she had to have it. She is 6, I made a deal that we would split the cost, so we did. Poor thing, she even wants to return it now. It claims it will say 150 things, well it does not, it will tell you the same things over and over. It continually says, "What you want to do now, huh?"...then you get 3 choices..tell me a joke, dance with me and chat with me....when you ask these things it has about 3-5 things it will respond with in each mode, after 1 hour we had heard it all, maybe several times. If it did what it said, it would be very cute, but it does not. The second day we changed the batteries, because it would stop dancing after 3 seconds when starting to dance to one song...or wouldn't reply properly when you ask it to do something at the proper time.Ie: Tell me a joke, she would say, knock-knock, my daughter would say, "Who's there?", she would tell her..."You should say who's there silly"-UGH!
Read this review to your daughter when she begs you for this!
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15 of 17 people found the following review helpful By Stephanie Timiney on November 11, 2011
So the most common complaints I have heard are that the toy does not recognize phrases or doesn't respond correctly etc. So here is the problem. You have to READ the directions. There is a little light on the belly that LIGHTS UP after the Fijit responds or asks you a question, that is the cue to you or your child to then respond back to your Fijit. If you don't speak loud enough, clear enough, then naturally it's not going to respond correctly. So is this a toy for little ones with speech that us mom's find endearing? Probably not, but if you want to play with your child with this toy, then it's perfectly fine. My 2 year old LOVES this toy and so do my 5, 9, and 10 year olds. It's taken a beating down the staircase numerous times and works great still so is it durable? YOU BETCHA! My only problem with it is that it runs through batteries like kids through Halloween candy. Glad the price dropped on it. It was overpriced, but now that its under the forty dollar mark I think it's worth it.
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