In business, nothing happens until somebody is entrepreneurial.
Book Description
Editorial Reviews
From the Back Cover
Entrepreneur - A visionary who can spot opportunities, and make their ideas a successful reality. -Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries, at all levels of the career ladder.
Mastering Enterprise encourages you to strike out as an entrepreneur and realize the potential of the business opportunities you see. It shows you the different routes to entrepreneurship and covers all the issues from originalconcept to capturing the value of your enterprise.
Developed from the successful series run in the Fnancial Times, the book has additional new case studies and material. Mastering Enterprise is a collection of the best current thinking, written by leading academics from the world's top business schools and successful international consultants.
Written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers, Mastering Enterprise explores ways of:
* identifying and developing an opportunity in the form of a vision
* validating and conceptualizing a business concept and strategy that help attain that vision
* marshalling the required resources to implement the concept
* implementing the business concept or venture
* capturing the full opportunity through the growth of the enterprise
* extending the growth of the enterprise through sustained entrepreneurial activity
* capturing value through a business exit.
Like the rest of this best-selling series, this book is based on the Financial Times newspaper series and brings together the latest thinking from world renowned experts on every subject area pertinent to business people today.
About the Author
Sue Bleley is Professor of Entrepreneurship at the Management School, Imperial College of Science, Technology and Medicine, London, and a non-executive Director of NatWest Bank. She has published numerous books and articles and sits on the editorial boards of a number of leading journals in the entrepreneurial and management fields. She is a Fellow of the British Academy of Management and the Royal Society of Arts.
Daniel F. Muzyka is IAF Professor of Entrepreneurship and Associate Dean, MBA, at INSEAD, Fontainebleau, France. His research interests include entrepreneurship and corporate strategy, especially in its application to growing business. He has experience in finance and corporate strategy with General Electric Company and as a strategy consultant. He has also been involved in starting up an entrepreneurial business.
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