"Future Shop is well-intentioned, well-reasoned and intentionally provocative--Snider and Ziporyn deliver on their promise to remake the very idea of consumerism." --Los Angeles Times Book Review
The past fifteen years has witnessed a revolution in e-commerce that has empowered consumers. Online sales grew from essentially 0% of GNP in 1992 to 3.5% in 2007. Giant online clearinghouses of product information, such as on Amazon and eBay, sprung from nowhere. Advertising as a percentage of GNP declined seven of the past eight years. Online third party reviews of products, mostly product reviews written by other consumers, which were non-existent in 1992, were used by 58.7% of consumers during the 2007 Holiday season. The number of products readily available to consumers skyrocketed while the incidence of misleading retail price and product claims plummeted.
Future Shop: How New Technologies Will Change the Way We Shop and What We Buy predicted much of this revolution in 1992. In 1992, average online data speeds were less than a thousandth what they are today, the world wide web had been invented only 13 months before, and online shopping, to the extent it existed, was text-based. Still, Future Shop could discern the implications of empowering consumer with better product information.
But Future Shop also argued that the free market was inadequate to complete the revolution. To complete the revolution, a "New Consumerism" was needed, including laws overhauling telecommunications policy and facilitating trust in Internet transactions.
In the new preface to this Authors Guild reprint of Future Shop, Snider and Ziporyn recount the first decades of the revolution and argue that now is the time to lay the public policy foundations for its completion.See all Editorial Reviews