From Publishers Weekly
History professor Lears's study of the rise of American consumerism explores the repressive aspects of advertising's equating of material abundance with social status.
Copyright 1995 Reed Business Information, Inc.
From Library Journal
Lears (history, Rutgers Univ.) offers a scholarly, multidisciplinary discussion of the relationship between advertising and culture, straying into literature, art, religion, and other areas to show how advertising has affected culture rather than merely reflecting it. He views as false and even harmful the ad industry's attempt to portray itself as rational rather than emotional and imaginative, arguing that the emphasis on managerialism and rational thought have permeated and impoverished our culture by removing the "magic." In addition, the founders of the major ad agencies are seen as belonging to a different socioeconomic class than the class of those they are trying to reach. Though one often needs an unabridged dictionary at hand to read this densely written work, it provides a cogent assessment of the ad industry's need to be more connected with our past and our culture. Recommended for relevant research collections.Sue McKimm, Cuyohoga Cty. P.L., Parma, Ohio
Copyright 1994 Reed Business Information, Inc.
--This text refers to an out of print or unavailable edition of this title.